Chai, Sunyu (2024) A multimodal investigation: epistemological implications from video art. Academy of Management Proceedings, 2024 (1). (doi:10.5465/AMPROC.2024.13711abstract).
Abstract
In the field of organization studies, there has been a growing interest in utilizing visual artefacts as research constructs. This paper not only builds upon this research context but also critically examines the underlying assumptions regarding how empirical materials have been operationalized in our research practices, taking into account the associated methodological and epistemological issues that shape our approach to materiality. For this investigation, the paper poses a thought-provoking question: Can auditory elements, such as sound and music, be integrated as alternative representational modality, akin to the way visual artefacts play their roles in scholarly research? To further explore this question, this paper examines specific attributes of video art that utilize television as a medium, with a particular focus on the concept of “musicalizing” visual representation, manifesting “dynamic modality,” prompting further exploration of its epistemological aspects, beyond examining conventional modes of visuals and sounds.
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