Green intentions: field research and data-driven analysis of customers’ purchasing patterns
Green intentions: field research and data-driven analysis of customers’ purchasing patterns
Sustainability and sustainable consumption have become key factors in the battle with global warming in general and environmental pollution in particular. To motivate consumers to make sustainable purchasing decisions, it is necessary to understand consumers’ attitudes and purchasing behavior towards green products. This study analyzed if the environmental impact of select products had measurable effects on consumers’ purchasing behavior by analyzing purchasing data from a large retail store in Iceland spanning two years. To gain insight into consumers attitude and intentions towards green products, a survey was conducted which received 166 responses, and will be used in comparison with the purchasing data analysis and testing. The main goal of this study is to analyze the gap between consumers’ intent to consumers’ actual green purchasing. The results of this study will demonstrate that there is an actual difference in this field.
Carpinelli, Camilla
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Einarsson Reynis, Einar Torfi
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Islind, Anna Sigridur
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Stefansson, Hlynur
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Oskarsdottir, Maria
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10 August 2022
Carpinelli, Camilla
cf51323d-4124-4a17-a597-a2869d5318fa
Einarsson Reynis, Einar Torfi
60c37d9b-f073-4dce-9150-64306453b321
Islind, Anna Sigridur
aefc8cda-7d3e-4367-bfca-e9a2261fe87f
Stefansson, Hlynur
c86e4d98-d273-4f86-878d-703f054f34a9
Oskarsdottir, Maria
d159ed8f-9dd3-4ff3-8b00-d43579ab71be
Carpinelli, Camilla, Einarsson Reynis, Einar Torfi, Islind, Anna Sigridur, Stefansson, Hlynur and Oskarsdottir, Maria
(2022)
Green intentions: field research and data-driven analysis of customers’ purchasing patterns.
Sustainability, 14 (16), [9863].
(doi:10.3390/su14169863).
Abstract
Sustainability and sustainable consumption have become key factors in the battle with global warming in general and environmental pollution in particular. To motivate consumers to make sustainable purchasing decisions, it is necessary to understand consumers’ attitudes and purchasing behavior towards green products. This study analyzed if the environmental impact of select products had measurable effects on consumers’ purchasing behavior by analyzing purchasing data from a large retail store in Iceland spanning two years. To gain insight into consumers attitude and intentions towards green products, a survey was conducted which received 166 responses, and will be used in comparison with the purchasing data analysis and testing. The main goal of this study is to analyze the gap between consumers’ intent to consumers’ actual green purchasing. The results of this study will demonstrate that there is an actual difference in this field.
Text
sustainability-14-09863
- Version of Record
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Accepted/In Press date: 5 August 2022
Published date: 10 August 2022
Identifiers
Local EPrints ID: 498251
URI: http://eprints.soton.ac.uk/id/eprint/498251
ISSN: 2071-1050
PURE UUID: 0338bc73-0adc-4fcb-a370-15d2d5e66956
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Date deposited: 13 Feb 2025 17:30
Last modified: 22 Aug 2025 02:47
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Contributors
Author:
Camilla Carpinelli
Author:
Einar Torfi Einarsson Reynis
Author:
Anna Sigridur Islind
Author:
Hlynur Stefansson
Author:
Maria Oskarsdottir
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