Examining the effects of blockchain technology on sales models: a study from the dual perspectives of economy and environment
Examining the effects of blockchain technology on sales models: a study from the dual perspectives of economy and environment
Amid the booming E-commerce era, customers increasingly prioritize online purchases and product selection. This paper employs four models to investigate the dynamics between a low-carbon manufacturer (LCM) and an E-platform (EP) with blockchain technology (BT). From an economic perspective, the optimal sales model for LCM shifts from the agency selling model (AGSM) to the reselling model (RSM) as the commission rate increases. However, from the environmental perspective, the carbon emission reduction effort level is not always optimal in the AGSM without BT. In the BT situation, manufacturers are aiming to mitigate the cost pressures linked to carbon emissions reduction through the strategic approach of lowering commission rate thresholds. We find there is a beneficial range exists in the relationship between the LCM and the EP. Furthermore, as the sensitivity coefficient of consumers to negative online reviews decreases, the win-win interval increases when BT is employed, compared to scenarios without BT.
Blockchain technology, E-Platform, Low-carbon product, Online review, Sale models
Zou, Zichen
1f96e8de-7da2-4668-9b25-562bbc4ac8ca
Liu, Mingwu
bcd3136a-e1bf-4b42-b8ab-eace40f8a95c
Gong, Yu
86c8d37a-744d-46ab-8b43-18447ccaf39c
Dong, Xinwei
eb630596-bda0-4f8c-9998-00f6a6b621eb
Duan, Jiang
8fdd3f42-9174-43db-acfb-cd39ceca676f
3 January 2025
Zou, Zichen
1f96e8de-7da2-4668-9b25-562bbc4ac8ca
Liu, Mingwu
bcd3136a-e1bf-4b42-b8ab-eace40f8a95c
Gong, Yu
86c8d37a-744d-46ab-8b43-18447ccaf39c
Dong, Xinwei
eb630596-bda0-4f8c-9998-00f6a6b621eb
Duan, Jiang
8fdd3f42-9174-43db-acfb-cd39ceca676f
Zou, Zichen, Liu, Mingwu, Gong, Yu, Dong, Xinwei and Duan, Jiang
(2025)
Examining the effects of blockchain technology on sales models: a study from the dual perspectives of economy and environment.
International Journal of Production Economics, 281, [109502].
(doi:10.1016/j.ijpe.2024.109502).
Abstract
Amid the booming E-commerce era, customers increasingly prioritize online purchases and product selection. This paper employs four models to investigate the dynamics between a low-carbon manufacturer (LCM) and an E-platform (EP) with blockchain technology (BT). From an economic perspective, the optimal sales model for LCM shifts from the agency selling model (AGSM) to the reselling model (RSM) as the commission rate increases. However, from the environmental perspective, the carbon emission reduction effort level is not always optimal in the AGSM without BT. In the BT situation, manufacturers are aiming to mitigate the cost pressures linked to carbon emissions reduction through the strategic approach of lowering commission rate thresholds. We find there is a beneficial range exists in the relationship between the LCM and the EP. Furthermore, as the sensitivity coefficient of consumers to negative online reviews decreases, the win-win interval increases when BT is employed, compared to scenarios without BT.
Text
IJPE
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Restricted to Repository staff only until 3 January 2028.
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More information
Accepted/In Press date: 19 December 2024
e-pub ahead of print date: 26 December 2024
Published date: 3 January 2025
Keywords:
Blockchain technology, E-Platform, Low-carbon product, Online review, Sale models
Identifiers
Local EPrints ID: 498622
URI: http://eprints.soton.ac.uk/id/eprint/498622
ISSN: 0925-5273
PURE UUID: 5a2ef2ee-e95d-49d9-9efe-484ce16b4f74
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Date deposited: 24 Feb 2025 17:42
Last modified: 22 Aug 2025 02:18
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Contributors
Author:
Zichen Zou
Author:
Mingwu Liu
Author:
Xinwei Dong
Author:
Jiang Duan
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