Liu, Fang, Wilson, Sarah and Japutra, Arnold (2019) Examining the relationship between congruity and experience in luxury brand consumptions among the millennial consumers. China Marketing International Conference 2019, , Guangzhou, China. 22 - 25 Jul 2019.
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Conference or Workshop Item
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Published date: July 2019
Venue - Dates:
China Marketing International Conference 2019, , Guangzhou, China, 2019-07-22 - 2019-07-25
Identifiers
Local EPrints ID: 499994
URI: http://eprints.soton.ac.uk/id/eprint/499994
PURE UUID: 549ffe44-16ef-4742-a242-3862073e6547
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Date deposited: 11 Apr 2025 16:33
Last modified: 12 Apr 2025 02:20
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Contributors
Author:
Fang Liu
Author:
Sarah Wilson
Author:
Arnold Japutra
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