Building destination brand attachment: the role of cognitive, affective components and destination brand stereotypes
Building destination brand attachment: the role of cognitive, affective components and destination brand stereotypes
Japutra, Arnold
004a3f8c-4d07-4cc7-8660-c5b3a5983760
Molinillo, Sebastian
e885b292-1126-4742-b838-bf7d0e045453
Ekinci, Yuksel
4b14fabd-b126-4462-beda-91d427230cda
July 2019
Japutra, Arnold
004a3f8c-4d07-4cc7-8660-c5b3a5983760
Molinillo, Sebastian
e885b292-1126-4742-b838-bf7d0e045453
Ekinci, Yuksel
4b14fabd-b126-4462-beda-91d427230cda
Japutra, Arnold, Molinillo, Sebastian and Ekinci, Yuksel
(2019)
Building destination brand attachment: the role of cognitive, affective components and destination brand stereotypes.
9th Advances in Hospitality and Tourism Marketing and Management Conference, , Portsmouth, United Kingdom.
09 - 12 Jul 2019.
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Conference or Workshop Item
(Paper)
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Published date: July 2019
Venue - Dates:
9th Advances in Hospitality and Tourism Marketing and Management Conference, , Portsmouth, United Kingdom, 2019-07-09 - 2019-07-12
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Local EPrints ID: 499996
URI: http://eprints.soton.ac.uk/id/eprint/499996
PURE UUID: 4b69ad15-5e16-4a12-8e1c-10cec610046d
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Date deposited: 11 Apr 2025 16:33
Last modified: 12 Apr 2025 02:20
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Contributors
Author:
Arnold Japutra
Author:
Sebastian Molinillo
Author:
Yuksel Ekinci
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