Social benefit and brand commitment: the mediating role of satisfaction and brand trust.

Keni Keni, Sebastian Molinillo and Bang Nguyen (2016) Social benefit and brand commitment: the mediating role of satisfaction and brand trust. In, Asia Branding: Connecting Brands, Consumers and Companies. Palgrave Macmillan.

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Published date: 2016

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Local EPrints ID: 500025

URI: http://eprints.soton.ac.uk/id/eprint/500025

PURE UUID: 1e3d0bab-8c9f-4174-9817-25d24a160788

ORCID for Arnold Japutra:

orcid.org/0000-0002-0513-8792

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Date deposited: 11 Apr 2025 16:45

Last modified: 12 Apr 2025 02:20

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Contributors

Author: Arnold Japutra

Corporate Author: Keni Keni

Corporate Author: Sebastian Molinillo

Corporate Author: Bang Nguyen

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