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The antecedents of value in use in building loyalty towards mobile e-commerce apps.

The antecedents of value in use in building loyalty towards mobile e-commerce apps.
The antecedents of value in use in building loyalty towards mobile e-commerce apps.
Japutra, Arnold
004a3f8c-4d07-4cc7-8660-c5b3a5983760
Ami Fitri Utami
Irwan Adi Ekaputra
Sebastian Molinillo
Japutra, Arnold
004a3f8c-4d07-4cc7-8660-c5b3a5983760

Ami Fitri Utami, Irwan Adi Ekaputra and Sebastian Molinillo (2020) The antecedents of value in use in building loyalty towards mobile e-commerce apps. Global Marketing Conference 2020 Seoul, , Seoul, Korea, Republic of. 05 - 08 Nov 2020.

Record type: Conference or Workshop Item (Paper)

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More information

Published date: 5 November 2020
Venue - Dates: Global Marketing Conference 2020 Seoul, , Seoul, Korea, Republic of, 2020-11-05 - 2020-11-08

Identifiers

Local EPrints ID: 500053
URI: http://eprints.soton.ac.uk/id/eprint/500053
PURE UUID: 29c821b0-919c-45bf-8343-134ade379ffb
ORCID for Arnold Japutra: ORCID iD orcid.org/0000-0002-0513-8792

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Date deposited: 14 Apr 2025 16:37
Last modified: 15 Apr 2025 02:44

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Contributors

Author: Arnold Japutra ORCID iD
Corporate Author: Ami Fitri Utami
Corporate Author: Irwan Adi Ekaputra
Corporate Author: Sebastian Molinillo

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