The antecedents of value in use in building loyalty towards mobile e-commerce apps.
The antecedents of value in use in building loyalty towards mobile e-commerce apps.
Japutra, Arnold
004a3f8c-4d07-4cc7-8660-c5b3a5983760
5 November 2020
Japutra, Arnold
004a3f8c-4d07-4cc7-8660-c5b3a5983760
Ami Fitri Utami, Irwan Adi Ekaputra and Sebastian Molinillo
(2020)
The antecedents of value in use in building loyalty towards mobile e-commerce apps.
Global Marketing Conference 2020 Seoul, , Seoul, Korea, Republic of.
05 - 08 Nov 2020.
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Published date: 5 November 2020
Venue - Dates:
Global Marketing Conference 2020 Seoul, , Seoul, Korea, Republic of, 2020-11-05 - 2020-11-08
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Local EPrints ID: 500053
URI: http://eprints.soton.ac.uk/id/eprint/500053
PURE UUID: 29c821b0-919c-45bf-8343-134ade379ffb
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Date deposited: 14 Apr 2025 16:37
Last modified: 15 Apr 2025 02:44
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Contributors
Author:
Arnold Japutra
Corporate Author: Ami Fitri Utami
Corporate Author: Irwan Adi Ekaputra
Corporate Author: Sebastian Molinillo
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