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The antecedents of value in use in building loyalty towards mobile e-commerce apps.

The antecedents of value in use in building loyalty towards mobile e-commerce apps.
The antecedents of value in use in building loyalty towards mobile e-commerce apps.
Utami, Ami Fitri
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Ekaputra, Irwan Adi
83858f5e-2c1f-4025-ac52-c23e817464e6
Japutra, Arnold
004a3f8c-4d07-4cc7-8660-c5b3a5983760
Molinillo, Sebastian
e885b292-1126-4742-b838-bf7d0e045453
Utami, Ami Fitri
60e1962d-240f-4562-99c1-81eb643a86c8
Ekaputra, Irwan Adi
83858f5e-2c1f-4025-ac52-c23e817464e6
Japutra, Arnold
004a3f8c-4d07-4cc7-8660-c5b3a5983760
Molinillo, Sebastian
e885b292-1126-4742-b838-bf7d0e045453

Utami, Ami Fitri, Ekaputra, Irwan Adi, Japutra, Arnold and Molinillo, Sebastian (2020) The antecedents of value in use in building loyalty towards mobile e-commerce apps. Global Marketing Conference 2020 Seoul, , Seoul, Korea, Republic of. 05 - 08 Nov 2020.

Record type: Conference or Workshop Item (Paper)

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More information

Published date: 5 November 2020
Venue - Dates: Global Marketing Conference 2020 Seoul, , Seoul, Korea, Republic of, 2020-11-05 - 2020-11-08

Identifiers

Local EPrints ID: 500053
URI: http://eprints.soton.ac.uk/id/eprint/500053
PURE UUID: 29c821b0-919c-45bf-8343-134ade379ffb
ORCID for Arnold Japutra: ORCID iD orcid.org/0000-0002-0513-8792

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Date deposited: 14 Apr 2025 16:37
Last modified: 28 Apr 2026 16:44

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Contributors

Author: Ami Fitri Utami
Author: Irwan Adi Ekaputra
Author: Arnold Japutra ORCID iD
Author: Sebastian Molinillo

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