Predicting consumers’ trial/adoption of new technology: revisiting the behavioral expectations–behavioral intentions debate
Predicting consumers’ trial/adoption of new technology: revisiting the behavioral expectations–behavioral intentions debate
Behavioral intentions (BI) are considered the key to understanding and predicting the trial/adoption of new technology. When choices of new technology adoption increases (and time compresses), it becomes correspondingly more difficult to predict consumers’ trial/adoption. Due to its greater temporal stability and potentially superior predictive ability, this article encourages researchers to consider behavioral expectations (BE) ahead of BI. However, this ultimately depends on the antecedents germane to the particular new technology adoption process under examination. Thus, researchers are encouraged to consider the key determinants of BE: experience, perceived behavioral control, facilitating conditions, self-efficacy, attitudes, subjective norms, and availability of information.
Behavioral expectation, behavioral intention, technology adoption, temporal stability, trying
99-117
Mahardika, Harryadin
fe3415db-4649-4c36-a1c6-04615d78b222
Thomas, Dominic
18d599f9-87e4-43da-a2a8-d50c81549fe5
Ewing, Michael Thomas
bf76a231-db29-42bc-bae9-29efbd163e59
Japutra, Arnold
004a3f8c-4d07-4cc7-8660-c5b3a5983760
1 January 2019
Mahardika, Harryadin
fe3415db-4649-4c36-a1c6-04615d78b222
Thomas, Dominic
18d599f9-87e4-43da-a2a8-d50c81549fe5
Ewing, Michael Thomas
bf76a231-db29-42bc-bae9-29efbd163e59
Japutra, Arnold
004a3f8c-4d07-4cc7-8660-c5b3a5983760
Mahardika, Harryadin, Thomas, Dominic, Ewing, Michael Thomas and Japutra, Arnold
(2019)
Predicting consumers’ trial/adoption of new technology: revisiting the behavioral expectations–behavioral intentions debate.
International Review of Retail, Distribution and Consumer Research, 29 (1), .
(doi:10.1080/09593969.2018.1537192).
Abstract
Behavioral intentions (BI) are considered the key to understanding and predicting the trial/adoption of new technology. When choices of new technology adoption increases (and time compresses), it becomes correspondingly more difficult to predict consumers’ trial/adoption. Due to its greater temporal stability and potentially superior predictive ability, this article encourages researchers to consider behavioral expectations (BE) ahead of BI. However, this ultimately depends on the antecedents germane to the particular new technology adoption process under examination. Thus, researchers are encouraged to consider the key determinants of BE: experience, perceived behavioral control, facilitating conditions, self-efficacy, attitudes, subjective norms, and availability of information.
This record has no associated files available for download.
More information
Published date: 1 January 2019
Additional Information:
Publisher Copyright:
© 2018, © 2018 Informa UK Limited, trading as Taylor & Francis Group.
Keywords:
Behavioral expectation, behavioral intention, technology adoption, temporal stability, trying
Identifiers
Local EPrints ID: 500192
URI: http://eprints.soton.ac.uk/id/eprint/500192
ISSN: 0959-3969
PURE UUID: 1d6d19af-0699-4ae7-b5a1-f73d654cc63d
Catalogue record
Date deposited: 22 Apr 2025 17:06
Last modified: 23 Apr 2025 02:14
Export record
Altmetrics
Contributors
Author:
Harryadin Mahardika
Author:
Dominic Thomas
Author:
Michael Thomas Ewing
Author:
Arnold Japutra
Download statistics
Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.
View more statistics