Adoption of FinTech products: a systematic literature review
Adoption of FinTech products: a systematic literature review
Financial technology (FinTech) is currently rising due to its essential impact on the economy. The availability of FinTech provides an easier way for consumers to access various financial products through digitalised platforms. Unfortunately, the rate of FinTech adoption in the market is still scant due to various risks and the market perception towards its products. This article aims to develop a systematic literature review on the FinTech product adoptions during the last decades. The article provides a review of various theoretical frameworks used by previous research. As a result, this study outlines the factors that enhance FinTech adoption from the adopters’ (consumers) and innovators’ (firms) standpoint. The article also offers a new theoretical framework to enhance market adoption by highlighting firms’ internal and external focus together with consumers’ internal and external factors. This study highlights the importance of communications between firms and consumers in order for the firms to match their focus with consumers’ factors to enhance the FinTech adoption.
consumer adoption, Financial technology (FinTech), innovation adoption, literature review, technology adoption
233-248
Utami, Ami Fitri
60e1962d-240f-4562-99c1-81eb643a86c8
Ekaputra, Irwan Adi
83858f5e-2c1f-4025-ac52-c23e817464e6
Japutra, Arnold
004a3f8c-4d07-4cc7-8660-c5b3a5983760
November 2021
Utami, Ami Fitri
60e1962d-240f-4562-99c1-81eb643a86c8
Ekaputra, Irwan Adi
83858f5e-2c1f-4025-ac52-c23e817464e6
Japutra, Arnold
004a3f8c-4d07-4cc7-8660-c5b3a5983760
Utami, Ami Fitri, Ekaputra, Irwan Adi and Japutra, Arnold
(2021)
Adoption of FinTech products: a systematic literature review.
Journal of Creative Communications, 16 (3), .
(doi:10.1177/09732586211032092).
Abstract
Financial technology (FinTech) is currently rising due to its essential impact on the economy. The availability of FinTech provides an easier way for consumers to access various financial products through digitalised platforms. Unfortunately, the rate of FinTech adoption in the market is still scant due to various risks and the market perception towards its products. This article aims to develop a systematic literature review on the FinTech product adoptions during the last decades. The article provides a review of various theoretical frameworks used by previous research. As a result, this study outlines the factors that enhance FinTech adoption from the adopters’ (consumers) and innovators’ (firms) standpoint. The article also offers a new theoretical framework to enhance market adoption by highlighting firms’ internal and external focus together with consumers’ internal and external factors. This study highlights the importance of communications between firms and consumers in order for the firms to match their focus with consumers’ factors to enhance the FinTech adoption.
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Published date: November 2021
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Publisher Copyright:
© 2021 Mudra Institute of Communications, Ahmedabad, India.
Keywords:
consumer adoption, Financial technology (FinTech), innovation adoption, literature review, technology adoption
Identifiers
Local EPrints ID: 500211
URI: http://eprints.soton.ac.uk/id/eprint/500211
ISSN: 0973-2586
PURE UUID: 77d9a37b-b601-4dcf-a5d9-d1c4b8187b36
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Date deposited: 22 Apr 2025 17:09
Last modified: 23 Apr 2025 02:14
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Contributors
Author:
Ami Fitri Utami
Author:
Irwan Adi Ekaputra
Author:
Arnold Japutra
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