A framework for constructing and evaluating the role of MR as a holographic virtual guide in museums
A framework for constructing and evaluating the role of MR as a holographic virtual guide in museums
Mixed reality (MR) is a cutting-edge technology at the forefront of many new applications in the tourism and cultural heritage sector. This study aims to reshape the museum experience by creating a highly engaging and immersive museum experience for visitors combing real-time visual, audio information and computer-generated images with museum artefacts and customer displays. This research introduces a theoretical framework that assesses the potential of MR guidance system in usefulness, ease of use, enjoyment, interactivity, touring and future applications. The evaluation introduces the MuseumEye MR application in the Egyptian Museum, Cairo using mixed method surveys and a sample of 171 participants. The results of the questionnaire highlighted the importance of the mediating the role of the tour guide in enhancing the relationship between perceived usefulness, ease of use, multimedia, UI design, interactivity and the intention of use. Furthermore, the results of this study revealed the potential future use of MR in museums and ensured sustainability and engagement past the traditional visitor museum experience, which heightens the economic state of museums and cultural heritage sectors.
895-918
Hammady, Ramy
9d5ff940-2d85-44e7-b001-222ae2feb935
Ma, Minhua
f64fcd80-abe3-461c-a8a0-f5f033d16428
AL-Kalha, Ziad
c7c4b467-ce46-4657-b6d1-70c7c3dea725
Strathearn, Carl
fae24240-e932-4aa3-89c9-01386a7412f5
5 January 2021
Hammady, Ramy
9d5ff940-2d85-44e7-b001-222ae2feb935
Ma, Minhua
f64fcd80-abe3-461c-a8a0-f5f033d16428
AL-Kalha, Ziad
c7c4b467-ce46-4657-b6d1-70c7c3dea725
Strathearn, Carl
fae24240-e932-4aa3-89c9-01386a7412f5
Hammady, Ramy, Ma, Minhua, AL-Kalha, Ziad and Strathearn, Carl
(2021)
A framework for constructing and evaluating the role of MR as a holographic virtual guide in museums.
Virtual Reality, 25, .
(doi:10.1007/s10055-020-00497-9).
Abstract
Mixed reality (MR) is a cutting-edge technology at the forefront of many new applications in the tourism and cultural heritage sector. This study aims to reshape the museum experience by creating a highly engaging and immersive museum experience for visitors combing real-time visual, audio information and computer-generated images with museum artefacts and customer displays. This research introduces a theoretical framework that assesses the potential of MR guidance system in usefulness, ease of use, enjoyment, interactivity, touring and future applications. The evaluation introduces the MuseumEye MR application in the Egyptian Museum, Cairo using mixed method surveys and a sample of 171 participants. The results of the questionnaire highlighted the importance of the mediating the role of the tour guide in enhancing the relationship between perceived usefulness, ease of use, multimedia, UI design, interactivity and the intention of use. Furthermore, the results of this study revealed the potential future use of MR in museums and ensured sustainability and engagement past the traditional visitor museum experience, which heightens the economic state of museums and cultural heritage sectors.
More information
Accepted/In Press date: 7 December 2020
Published date: 5 January 2021
Identifiers
Local EPrints ID: 500346
URI: http://eprints.soton.ac.uk/id/eprint/500346
PURE UUID: 16383937-0bbc-4fa2-860a-663cf79d3d59
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Date deposited: 25 Apr 2025 17:02
Last modified: 26 Apr 2025 02:14
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Contributors
Author:
Ramy Hammady
Author:
Minhua Ma
Author:
Ziad AL-Kalha
Author:
Carl Strathearn
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