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Decision comfort and student engagement in higher education

Decision comfort and student engagement in higher education
Decision comfort and student engagement in higher education

In today’s dynamic service environment, the higher education sector has maintained steady growth. The incorporation of technology in the process of teaching engages the students in the classroom, however, the students tend to indicate lower levels of engagement. Although engagement in the classroom is pivotal for student success, a robust understanding of the means to enhance student engagement is quite scarce. Thus, this study examines a robust research framework to have a better understanding of student engagement. Derived from the survey of university students, the proposed research hypotheses were tested. Results show that co-production behaviour and decision comfort are prominent drivers of student engagement. Results also show that decision comfort mediates the path between students’ goal intention and student engagement. Finally, we discuss the managerial and theoretical implications.

co-production behaviour, decision comfort, goal intention, Student engagement
0884-1241
Roy, Sanjit K.
9f0dd08b-a7b4-4284-bf04-64afd76a72bb
Japutra, Arnold
004a3f8c-4d07-4cc7-8660-c5b3a5983760
Singh, Gaganpreet
01c623ba-0578-4954-bb37-c0fab922842a
Chakraborti, Rajdeep
20c0936b-ff21-457e-a2ea-99c1882722bb
Roy, Sanjit K.
9f0dd08b-a7b4-4284-bf04-64afd76a72bb
Japutra, Arnold
004a3f8c-4d07-4cc7-8660-c5b3a5983760
Singh, Gaganpreet
01c623ba-0578-4954-bb37-c0fab922842a
Chakraborti, Rajdeep
20c0936b-ff21-457e-a2ea-99c1882722bb

Roy, Sanjit K., Japutra, Arnold, Singh, Gaganpreet and Chakraborti, Rajdeep (2023) Decision comfort and student engagement in higher education. Journal of Marketing for Higher Education. (doi:10.1080/08841241.2023.2186558).

Record type: Article

Abstract

In today’s dynamic service environment, the higher education sector has maintained steady growth. The incorporation of technology in the process of teaching engages the students in the classroom, however, the students tend to indicate lower levels of engagement. Although engagement in the classroom is pivotal for student success, a robust understanding of the means to enhance student engagement is quite scarce. Thus, this study examines a robust research framework to have a better understanding of student engagement. Derived from the survey of university students, the proposed research hypotheses were tested. Results show that co-production behaviour and decision comfort are prominent drivers of student engagement. Results also show that decision comfort mediates the path between students’ goal intention and student engagement. Finally, we discuss the managerial and theoretical implications.

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Accepted/In Press date: 3 February 2023
e-pub ahead of print date: 15 March 2023
Keywords: co-production behaviour, decision comfort, goal intention, Student engagement

Identifiers

Local EPrints ID: 500475
URI: http://eprints.soton.ac.uk/id/eprint/500475
ISSN: 0884-1241
PURE UUID: bb411888-78ad-47d8-b744-605a947a6087
ORCID for Arnold Japutra: ORCID iD orcid.org/0000-0002-0513-8792

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Date deposited: 01 May 2025 16:31
Last modified: 22 Aug 2025 02:49

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Contributors

Author: Sanjit K. Roy
Author: Arnold Japutra ORCID iD
Author: Gaganpreet Singh
Author: Rajdeep Chakraborti

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