(2023) Cryptic marketing: a strategy to approach stigmatized consumer groups. 2023 Global Marketing Conference at Seoul, , Seol, Korea, Republic of. 20 - 23 Jul 2023.
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Conference or Workshop Item
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Published date: 21 July 2023
Venue - Dates:
2023 Global Marketing Conference at Seoul, , Seol, Korea, Republic of, 2023-07-20 - 2023-07-23
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Local EPrints ID: 500616
URI: http://eprints.soton.ac.uk/id/eprint/500616
PURE UUID: 9c830dbd-3191-49cc-a10d-e0bc5d5840f7
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Date deposited: 07 May 2025 16:35
Last modified: 08 May 2025 02:16
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Contributors
Author:
Arnold Japutra
Corporate Author: Haryani Primanti
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