The repercussions and challenges of COVID-19 in the hotel industry: potential strategies from a case study of Indonesia
The repercussions and challenges of COVID-19 in the hotel industry: potential strategies from a case study of Indonesia
The COVID-19 pandemic has hit the tourism and hospitality sector hard. Hotel managers face uncertainty in this environment in order to survive. This study explores the impact of COVID-19 on the hospitality industry, particularly hotels in Indonesia, one of the largest developing countries. It examines the challenges faced by hotel managers and the strategies used to survive. Through the lens of complexity theory, we discuss whether the strategies being deployed are beneficial, redundant, or detrimental for hospitality businesses. Based on semi-structured interviews with 13 hotel managers in Jakarta, Bandung, and Bali, the findings shed light on the various challenges to hotels. We also highlight which challenges could turn into opportunities. The findings show that the strategies that managers are deploying could be detrimental in the future. Potential future research directions are also discussed.
Challenges, COVID-19, Crisis management, Pandemic impact, Strategy, Tourism
Japutra, Arnold
004a3f8c-4d07-4cc7-8660-c5b3a5983760
Situmorang, Ringkar
a46b0cfc-e864-441e-b07a-c6cbd986a891
25 February 2021
Japutra, Arnold
004a3f8c-4d07-4cc7-8660-c5b3a5983760
Situmorang, Ringkar
a46b0cfc-e864-441e-b07a-c6cbd986a891
Japutra, Arnold and Situmorang, Ringkar
(2021)
The repercussions and challenges of COVID-19 in the hotel industry: potential strategies from a case study of Indonesia.
International Journal of Hospitality Management, 95, [102890].
(doi:10.1016/j.ijhm.2021.102890).
Abstract
The COVID-19 pandemic has hit the tourism and hospitality sector hard. Hotel managers face uncertainty in this environment in order to survive. This study explores the impact of COVID-19 on the hospitality industry, particularly hotels in Indonesia, one of the largest developing countries. It examines the challenges faced by hotel managers and the strategies used to survive. Through the lens of complexity theory, we discuss whether the strategies being deployed are beneficial, redundant, or detrimental for hospitality businesses. Based on semi-structured interviews with 13 hotel managers in Jakarta, Bandung, and Bali, the findings shed light on the various challenges to hotels. We also highlight which challenges could turn into opportunities. The findings show that the strategies that managers are deploying could be detrimental in the future. Potential future research directions are also discussed.
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More information
Accepted/In Press date: 13 February 2021
e-pub ahead of print date: 18 February 2021
Published date: 25 February 2021
Keywords:
Challenges, COVID-19, Crisis management, Pandemic impact, Strategy, Tourism
Identifiers
Local EPrints ID: 501033
URI: http://eprints.soton.ac.uk/id/eprint/501033
ISSN: 0278-4319
PURE UUID: d2c3cc80-2403-4dbb-9b32-37cb2c4e5251
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Date deposited: 21 May 2025 16:30
Last modified: 22 May 2025 02:15
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Author:
Arnold Japutra
Author:
Ringkar Situmorang
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