Primanti, Haryani, Japutra, Arnold and Mahardika, Harryadin (2022) Cryptic marketing: impacts on brand attitude in a friendly and unfriendly market. ANZMAC 2022, , Perth, Australia. 05 - 07 Dec 2022.
Record type:
Conference or Workshop Item
(Paper)
This record has no associated files available for download.
More information
Published date: December 2022
Venue - Dates:
ANZMAC 2022, , Perth, Australia, 2022-12-05 - 2022-12-07
Identifiers
Local EPrints ID: 501037
URI: http://eprints.soton.ac.uk/id/eprint/501037
PURE UUID: 9daf7e97-d169-4bf9-9e0d-58f93b745a10
Catalogue record
Date deposited: 21 May 2025 16:31
Last modified: 22 May 2025 02:15
Export record
Contributors
Author:
Haryani Primanti
Author:
Arnold Japutra
Author:
Harryadin Mahardika
Download statistics
Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.