Japutra, Arnold and Molinillo, Sebastián (2022) Destination brand attachment. In, Buhalis, Dimitrios (ed.) Encyclopedia of Tourism Management and Marketing: Volumes 1-4. Edward Elgar Publishing, pp. 835-837. (doi:10.4337/9781800377486.destination.brand.attachment).
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Published date: 25 August 2022
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Local EPrints ID: 501038
URI: http://eprints.soton.ac.uk/id/eprint/501038
PURE UUID: 4a0e7a0b-16da-497d-b37d-045869240f86
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Date deposited: 21 May 2025 16:31
Last modified: 22 May 2025 02:15
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Author:
Arnold Japutra
Author:
Sebastián Molinillo
Editor:
Dimitrios Buhalis
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