The University of Southampton
University of Southampton Institutional Repository

Audit firm mergers and low balling

Audit firm mergers and low balling
Audit firm mergers and low balling
Motivation: this paper investigates whether audit firm mergers affect audit fee discounts in the initial year. The numerous mergers of audit firms in China’s cap-ital market provide a quasi-natural experiment to investigate this issue.

Premise: the merger of audit firms can increase the firm size, thereby improving quasi-rents that are required by auditors. Therefore, we argue that the merger of audit firms will improve the auditor independence, thereby reducing the behavior of low balling.

Approach: we select samples from 43 cases of audit firm mergers that occurred between 2005 and 2013 in China and use ordinary least squares (OLS) regres-sions on 5,552 listed firm-years observations during the period from two years before to two years after the merger.

Results: we find audit firms would offer an initial fee discount to the clients, and the merging of audit firms can dramatically reduce the discounts on audit fees for new clients. We also show the treatment effect is more pronounced for non–state-owned enterprises (non-SOEs) and the merger between large audit firm and small ones.

Conclusion: the results suggest that low balling exists in China’s audit market. The merger of audit firms can curtail low balling, but only exists in non-SOEs. Moreover, the restraining effect of audit firm mergers on the low balling lies in the merger between large audit firms and small ones.

Consistency: the findings in this paper can advance the understanding of the recent strategy raised by related regulators attempting to enhance audit quality.
0034-6454
41-62
Liu, Wenjun
a33655cb-1e50-4548-8a50-590cdc100280
Cao, June
Liu, Wenjun
a33655cb-1e50-4548-8a50-590cdc100280
Cao, June

Liu, Wenjun and Cao, June (2023) Audit firm mergers and low balling. Review of Business, 43 (1), 41-62.

Record type: Article

Abstract

Motivation: this paper investigates whether audit firm mergers affect audit fee discounts in the initial year. The numerous mergers of audit firms in China’s cap-ital market provide a quasi-natural experiment to investigate this issue.

Premise: the merger of audit firms can increase the firm size, thereby improving quasi-rents that are required by auditors. Therefore, we argue that the merger of audit firms will improve the auditor independence, thereby reducing the behavior of low balling.

Approach: we select samples from 43 cases of audit firm mergers that occurred between 2005 and 2013 in China and use ordinary least squares (OLS) regres-sions on 5,552 listed firm-years observations during the period from two years before to two years after the merger.

Results: we find audit firms would offer an initial fee discount to the clients, and the merging of audit firms can dramatically reduce the discounts on audit fees for new clients. We also show the treatment effect is more pronounced for non–state-owned enterprises (non-SOEs) and the merger between large audit firm and small ones.

Conclusion: the results suggest that low balling exists in China’s audit market. The merger of audit firms can curtail low balling, but only exists in non-SOEs. Moreover, the restraining effect of audit firm mergers on the low balling lies in the merger between large audit firms and small ones.

Consistency: the findings in this paper can advance the understanding of the recent strategy raised by related regulators attempting to enhance audit quality.

Text
12 Audit Firm Mergers and Low Balling - Version of Record
Restricted to Repository staff only

More information

Published date: 2023

Identifiers

Local EPrints ID: 501341
URI: http://eprints.soton.ac.uk/id/eprint/501341
ISSN: 0034-6454
PURE UUID: 559d0243-f48d-4d9a-8424-5ca5acba4245

Catalogue record

Date deposited: 29 May 2025 16:48
Last modified: 29 May 2025 16:48

Export record

Contributors

Author: Wenjun Liu
Author: June Cao

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton: eprints@soton.ac.uk

ePrints Soton supports OAI 2.0 with a base URL of http://eprints.soton.ac.uk/cgi/oai2

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×