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An analysis of serendipity in NPD: six cases

An analysis of serendipity in NPD: six cases
An analysis of serendipity in NPD: six cases

Serendipity is widely recognised as an important feature of innovation management practice, and yet it is not yet the subject of systematic study. We analyse six cases of serendipity in innovation and identify activities which increase the likelihood of serendipity. We develop a model of serendipity in NPD. We suggest process, environment, and people as three important organizational elements of managing for serendipity during new product development. We contribute to innovation theory and show serendipity as an organisational capability in the NPD process.

Innovation, New product development, Serendipity
2198-7246
571-577
Springer
Trott, Paul
c27a18b4-0115-462d-80a7-d5897760492e
Elwood, Paul
b98137b2-db03-4e8d-b8db-0ec4284190ef
Baxter, David
a7d6ba3f-370f-493d-9202-218d5e6dfc54
Zimmermann, Ricardo
Rodrigues, José Coelho
Rodrigues, José Coelho
Simoes, Ana
Dalmarco, Gustavo
Trott, Paul
c27a18b4-0115-462d-80a7-d5897760492e
Elwood, Paul
b98137b2-db03-4e8d-b8db-0ec4284190ef
Baxter, David
a7d6ba3f-370f-493d-9202-218d5e6dfc54
Zimmermann, Ricardo
Rodrigues, José Coelho
Rodrigues, José Coelho
Simoes, Ana
Dalmarco, Gustavo

Trott, Paul, Elwood, Paul and Baxter, David (2025) An analysis of serendipity in NPD: six cases. Zimmermann, Ricardo, Rodrigues, José Coelho, Rodrigues, José Coelho, Simoes, Ana and Dalmarco, Gustavo (eds.) In Human-Centred Technology Management for a Sustainable Future: Innovation Management for Sustainability and Resilience, Proceedings of the 33rd IAMOT Conference, 2024. Springer. pp. 571-577 . (doi:10.1007/978-3-031-72490-9_57).

Record type: Conference or Workshop Item (Paper)

Abstract

Serendipity is widely recognised as an important feature of innovation management practice, and yet it is not yet the subject of systematic study. We analyse six cases of serendipity in innovation and identify activities which increase the likelihood of serendipity. We develop a model of serendipity in NPD. We suggest process, environment, and people as three important organizational elements of managing for serendipity during new product development. We contribute to innovation theory and show serendipity as an organisational capability in the NPD process.

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IAMOT24TRT - Accepted Manuscript
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e-pub ahead of print date: 27 March 2025
Published date: 27 March 2025
Keywords: Innovation, New product development, Serendipity

Identifiers

Local EPrints ID: 502571
URI: http://eprints.soton.ac.uk/id/eprint/502571
DOI: doi:10.1007/978-3-031-72490-9_57
ISSN: 2198-7246
PURE UUID: 74328ad4-2636-4127-86cc-eb2dd557239b
ORCID for David Baxter: ORCID iD orcid.org/0000-0003-1983-7786

Catalogue record

Date deposited: 01 Jul 2025 16:34
Last modified: 11 Sep 2025 02:43

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Contributors

Author: Paul Trott
Author: Paul Elwood
Author: David Baxter ORCID iD
Editor: Ricardo Zimmermann
Editor: José Coelho Rodrigues
Editor: José Coelho Rodrigues
Editor: Ana Simoes
Editor: Gustavo Dalmarco

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