Re-discovering hybridity in the digitalization of social enterprises: a microfoundations perspective

Hu, Raymond Xiaoti, Ivanov, Ivan and Battisti, Martina (2024) Re-discovering hybridity in the digitalization of social enterprises: a microfoundations perspective. In Academy of Management Proceedings. (doi:10.5465/AMPROC.2024.17320abstract).

Record type: Conference or Workshop Item (Paper)

Abstract

This study draws upon existing theories of hybridity in social entrepreneurship, technology-associated organizational change, and microfoundations of organizational strategy to form a novel framework to analyze forms of hybridity and tensions in social entrepreneurship during the digitalization process. Through qualitative empirical analysis, our findings demonstrate that digitalization in social enterprises operates as a dynamic system encompassing individual beliefs, value recognition, motivation, power relations and control. These factors collectively give rise to internal hybrid tensions and resistance. Consequently, this study bridges the existing gap in multilevel analysis of hybridity in social entrepreneurship research by providing empirical insights into the micro-level processes and dynamics of digitalization. It also extends our understanding of digitalization as a multi-level, and multi-actor phenomenon, while shedding light on its ‘dark side’.

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