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Facilitating sustainable conversations: towards a human-like chatbot for the fashion industry

Facilitating sustainable conversations: towards a human-like chatbot for the fashion industry
Facilitating sustainable conversations: towards a human-like chatbot for the fashion industry
Chatbots are increasingly cited to substitute human service agents in online shop- ping (Chen et al., 2023; Zogaj et al., 2023) becoming the first point of contact of the customer with the brand (Brady, 2018). Chatbots act as virtual agents that can support customers in their shopping experience by addressing their concerns and carry- ing out complex task autonomously (Pantano & Pizzi, 2020). Chatbots can offer personalised services in novel and entertaining ways (Chung et al., 2020). Owing to the volatile nature of this technology, pivotal research in the chatbot design calls for further research to optimise the use of this technology and highlights fashion- domain specific computational and non-computational research opportunities (Landim et al., 2022). AI-powered chatbots supported by large language models (LLMs), such as ChatGPT and Google Bard have gained attention by the creative industries in the last few years, disrupting services and transforming consumer behaviour, including what we know about Artificial Intelligence (AI).
2662-7108
155-168
Springer Cham
Wanick, Vanissa
d2941cae-269e-4672-b448-8cb93e22e89e
Bazaki, Eirini
df6ddfcb-9794-48d9-95fc-f341f1d3c695
Landim, A.R.D.B.
4d363391-42fc-46bc-82e0-e6de100ba85f
dos Santos, R.J.R.
a55313ec-3e72-479c-b8c1-ee608fc14966
Medeiros, G. Paiva
630e72f3-5cae-4bbe-9bcc-83b9c1873256
Vieira, T.
551f01af-4d3e-4bf5-ad76-71a48354d65a
de Barros Costa, E.
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Moura, J.A.B.
e65181c3-14c2-4d9b-a6e0-c72c868b7a7d
Muthu, S.S.
Wanick, Vanissa
d2941cae-269e-4672-b448-8cb93e22e89e
Bazaki, Eirini
df6ddfcb-9794-48d9-95fc-f341f1d3c695
Landim, A.R.D.B.
4d363391-42fc-46bc-82e0-e6de100ba85f
dos Santos, R.J.R.
a55313ec-3e72-479c-b8c1-ee608fc14966
Medeiros, G. Paiva
630e72f3-5cae-4bbe-9bcc-83b9c1873256
Vieira, T.
551f01af-4d3e-4bf5-ad76-71a48354d65a
de Barros Costa, E.
663e9336-9dc2-4ba2-8b28-db86e20b4580
Moura, J.A.B.
e65181c3-14c2-4d9b-a6e0-c72c868b7a7d
Muthu, S.S.

Wanick, Vanissa, Bazaki, Eirini, Landim, A.R.D.B., dos Santos, R.J.R., Medeiros, G. Paiva, Vieira, T., de Barros Costa, E. and Moura, J.A.B. (2025) Facilitating sustainable conversations: towards a human-like chatbot for the fashion industry. In, Muthu, S.S. (ed.) Sustainable Apparel Retailing. (Sustainable Textiles: Production, Processing, Manufacturing & Chemistry) Springer Cham, pp. 155-168. (doi:10.1007/978-3-031-83875-0_8).

Record type: Book Section

Abstract

Chatbots are increasingly cited to substitute human service agents in online shop- ping (Chen et al., 2023; Zogaj et al., 2023) becoming the first point of contact of the customer with the brand (Brady, 2018). Chatbots act as virtual agents that can support customers in their shopping experience by addressing their concerns and carry- ing out complex task autonomously (Pantano & Pizzi, 2020). Chatbots can offer personalised services in novel and entertaining ways (Chung et al., 2020). Owing to the volatile nature of this technology, pivotal research in the chatbot design calls for further research to optimise the use of this technology and highlights fashion- domain specific computational and non-computational research opportunities (Landim et al., 2022). AI-powered chatbots supported by large language models (LLMs), such as ChatGPT and Google Bard have gained attention by the creative industries in the last few years, disrupting services and transforming consumer behaviour, including what we know about Artificial Intelligence (AI).

Text
revAM-VWFacilitating sustainable conversations- towards a human-like chatbot for the fashion industry-1ago24 (2) - Accepted Manuscript
Restricted to Repository staff only until 21 March 2026.
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e-pub ahead of print date: 21 March 2025

Identifiers

Local EPrints ID: 502773
URI: http://eprints.soton.ac.uk/id/eprint/502773
ISSN: 2662-7108
PURE UUID: 7eb2a112-374e-4e8e-b7d9-1201a7ff6103
ORCID for Vanissa Wanick: ORCID iD orcid.org/0000-0002-6367-1202

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Date deposited: 08 Jul 2025 16:34
Last modified: 23 Sep 2025 01:57

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Contributors

Author: Vanissa Wanick ORCID iD
Author: Eirini Bazaki
Author: A.R.D.B. Landim
Author: R.J.R. dos Santos
Author: G. Paiva Medeiros
Author: T. Vieira
Author: E. de Barros Costa
Author: J.A.B. Moura
Editor: S.S. Muthu

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