The personalisation economy: how is AI affecting businesses and markets?
The personalisation economy: how is AI affecting businesses and markets?
The quantity of consumer data to which many companies now have access means that they can personalise their goods and services, as well as optimise their operations. In this way, artificial intelligence is changing big parts of our lives – from how we shop and learn to our banking and healthcare.
Nisar, Tahir
6b1513b5-23d1-4151-8dd2-9f6eaa6ea3a6
19 March 2025
Nisar, Tahir
6b1513b5-23d1-4151-8dd2-9f6eaa6ea3a6
Tahir Nisar (Author)
(2025)
The personalisation economy: how is AI affecting businesses and markets?
Economics Observatory
Abstract
The quantity of consumer data to which many companies now have access means that they can personalise their goods and services, as well as optimise their operations. In this way, artificial intelligence is changing big parts of our lives – from how we shop and learn to our banking and healthcare.
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Published date: 19 March 2025
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Local EPrints ID: 504011
URI: http://eprints.soton.ac.uk/id/eprint/504011
PURE UUID: 904073f9-936c-4a49-94c6-b4d2d9347276
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Date deposited: 21 Aug 2025 15:21
Last modified: 22 Aug 2025 01:48
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