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Useful rhetorical history: an ideographic analysis of the online rhetorical histories of fortune 500 corporations

Foster, William M., Coraiola, Diego M. and Suddaby, Roy (2016) Useful rhetorical history: an ideographic analysis of the online rhetorical histories of fortune 500 corporations. In Academy of Management Conference Proceedings. pp. 669-674 . (doi:10.5465/AMBPP.2016.120).

Record type: Conference or Workshop Item (Paper)

Abstract

History can be leveraged as a strategic asset. Valuable corporate histories resonate with broader social values and audiences. Organizations use powerful ideographs - linguistic rhetorical devices - to connect their rhetorical histories to broader national and social values. We demonstrate how Fortune 500 companies do this through their rhetorical histories.

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Published date: 2016

Venue - Dates: 76th Annual Meeting of the Academy of Management, AOM 2016, , Anaheim, United States, 2016-08-05 - 2016-08-09

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Identifiers

Local EPrints ID: 504312

URI: http://eprints.soton.ac.uk/id/eprint/504312

DOI: doi:10.5465/AMBPP.2016.120

ISSN: 0065-0668

PURE UUID: ac704384-94fa-4d6d-b1ae-10dde811851c

ORCID for Diego M. Coraiola:

orcid.org/0000-0003-2292-627X

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Date deposited: 04 Sep 2025 16:37

Last modified: 20 Sep 2025 02:29

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Contributors

Author: William M. Foster

Author: Diego M. Coraiola

Author: Roy Suddaby

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