Thanh Huong Tran, Thi, Li, Libo and Yen Oanh Nguyen, Dinh (2025) Sustainability in the spotlight: unleashing viral dynamics and customer engagement in sustainable-centric content propagation. AMS World Marketing Congress, , Dijon, France. 02 - 04 Jul 2025. (In Press)
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Accepted/In Press date: July 2025
Venue - Dates:
AMS World Marketing Congress, , Dijon, France, 2025-07-02 - 2025-07-04
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Local EPrints ID: 504381
URI: http://eprints.soton.ac.uk/id/eprint/504381
PURE UUID: 2f153084-f0b5-424a-b7b2-c55aad225312
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Date deposited: 08 Sep 2025 17:02
Last modified: 09 Sep 2025 02:06
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Contributors
Author:
Thi Thanh Huong Tran
Author:
Dinh Yen Oanh Nguyen
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