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Perceptions of preconception health messaging and responsibility: engaging with ‘health helpers’ in the Healthy Life Trajectories Initiative-South Africa trial

Perceptions of preconception health messaging and responsibility: engaging with ‘health helpers’ in the Healthy Life Trajectories Initiative-South Africa trial
Perceptions of preconception health messaging and responsibility: engaging with ‘health helpers’ in the Healthy Life Trajectories Initiative-South Africa trial
Premised on the Developmental Origins of Health and Disease theory and on the limited effectiveness of antenatal interventions, interventions in the preconception period are being conducted to potentially improve intergenerational health and non-communicable disease burdens. The Healthy Life Trajectories Initiative (HeLTI) is an international health research consortium primarily investigating the intergenerational effects of behavioural interventions on obesity via a complex four-phase intervention initiated preconceptionally, through pregnancy, and into early childhood. HeLTI, in partnership with the World Health Organization, aims to generate evidence that will shape health policy focused on preconception as part of a life course approach to population health. It is necessary to ensure that a renewed public health focus on preconception prioritises justice and equity in its framing. This article presents collaborative interdisciplinary work with HeLTI-South Africa. It applies a feminist bioethics methodology, which is empirical, situated, intersectional, and fundamentally concerned with justice, to investigate what South African HeLTI community health workers, or ‘Health Helpers’, who deliver the complex behavioural intervention, think about preconception health and responsibility. Seven semi-structured interviews were conducted with HeLTI-SA Health Helpers, and data were analysed using reflexive thematic analysis. Our findings show that Health Helpers’ perceptions of preconception health and related responsibility were significantly gendered, heteronormative, and concerned with child-bearing intentionality and desires. These themes were inflected with Health Helpers’ perceptions about how attributions of responsibility are shaped by culture, demonstrating the situated nature of epistemologies. Their ideas also highlight how preconception health knowledge can distribute responsibility unjustly. Understanding the contextual impact and relevance of values around responsibility is critical to prospectively design preconception health interventions that promote equity and fairness. This understanding can then be used for effective policy translation, with the goal that public health policy is founded upon contextual responsivity and justice for the public it aims to serve.
Birth cohort studies, feminist bioethics, health messaging, Feminist bioethics, Health messaging
0021-9320
Gardiner, Caitlin Victoria
747a453b-a93f-4183-b2a1-6114f81f1e10
Mohlomi, Lerato
72473513-e6f0-4a36-aa52-434ef9e13221
Draper, Catherine E.
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Hlungwani, Tsakani
1608a225-7a92-4aa1-9446-cec69747903f
Lye, Stephen J.
edd88183-5407-4945-bc14-a3e28dc2f067
Norris, Shane A.
1d346f1b-6d5f-4bca-ac87-7589851b75a4
Muller-Kluits, Noreth
ece92327-834e-48f3-8876-5617d8239245
Torres, Neusa
2fd034e1-188b-4fe5-938f-ee24e2387ae7
Watson, Daniella
2d500cc7-e1c7-4434-9c7a-82e07ed789ed
Pentecost, Michelle
62c69dee-105e-4b0e-a932-3df2c1447789
Gardiner, Caitlin Victoria
747a453b-a93f-4183-b2a1-6114f81f1e10
Mohlomi, Lerato
72473513-e6f0-4a36-aa52-434ef9e13221
Draper, Catherine E.
5032d1f5-0c2a-44be-8bdb-6e4967d49e14
Hlungwani, Tsakani
1608a225-7a92-4aa1-9446-cec69747903f
Lye, Stephen J.
edd88183-5407-4945-bc14-a3e28dc2f067
Norris, Shane A.
1d346f1b-6d5f-4bca-ac87-7589851b75a4
Muller-Kluits, Noreth
ece92327-834e-48f3-8876-5617d8239245
Torres, Neusa
2fd034e1-188b-4fe5-938f-ee24e2387ae7
Watson, Daniella
2d500cc7-e1c7-4434-9c7a-82e07ed789ed
Pentecost, Michelle
62c69dee-105e-4b0e-a932-3df2c1447789

Gardiner, Caitlin Victoria, Mohlomi, Lerato, Draper, Catherine E., Hlungwani, Tsakani, Lye, Stephen J., Norris, Shane A., Muller-Kluits, Noreth, Torres, Neusa, Watson, Daniella and Pentecost, Michelle (2025) Perceptions of preconception health messaging and responsibility: engaging with ‘health helpers’ in the Healthy Life Trajectories Initiative-South Africa trial. Journal of Biosocial Science, 57 (4). (doi:10.1017/S0021932025100345).

Record type: Article

Abstract

Premised on the Developmental Origins of Health and Disease theory and on the limited effectiveness of antenatal interventions, interventions in the preconception period are being conducted to potentially improve intergenerational health and non-communicable disease burdens. The Healthy Life Trajectories Initiative (HeLTI) is an international health research consortium primarily investigating the intergenerational effects of behavioural interventions on obesity via a complex four-phase intervention initiated preconceptionally, through pregnancy, and into early childhood. HeLTI, in partnership with the World Health Organization, aims to generate evidence that will shape health policy focused on preconception as part of a life course approach to population health. It is necessary to ensure that a renewed public health focus on preconception prioritises justice and equity in its framing. This article presents collaborative interdisciplinary work with HeLTI-South Africa. It applies a feminist bioethics methodology, which is empirical, situated, intersectional, and fundamentally concerned with justice, to investigate what South African HeLTI community health workers, or ‘Health Helpers’, who deliver the complex behavioural intervention, think about preconception health and responsibility. Seven semi-structured interviews were conducted with HeLTI-SA Health Helpers, and data were analysed using reflexive thematic analysis. Our findings show that Health Helpers’ perceptions of preconception health and related responsibility were significantly gendered, heteronormative, and concerned with child-bearing intentionality and desires. These themes were inflected with Health Helpers’ perceptions about how attributions of responsibility are shaped by culture, demonstrating the situated nature of epistemologies. Their ideas also highlight how preconception health knowledge can distribute responsibility unjustly. Understanding the contextual impact and relevance of values around responsibility is critical to prospectively design preconception health interventions that promote equity and fairness. This understanding can then be used for effective policy translation, with the goal that public health policy is founded upon contextual responsivity and justice for the public it aims to serve.

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Accepted/In Press date: 24 April 2025
e-pub ahead of print date: 24 June 2025
Keywords: Birth cohort studies, feminist bioethics, health messaging, Feminist bioethics, Health messaging

Identifiers

Local EPrints ID: 505076
URI: http://eprints.soton.ac.uk/id/eprint/505076
ISSN: 0021-9320
PURE UUID: 0ead4f67-e582-45e2-bb60-52ca84d3aaaf
ORCID for Shane A. Norris: ORCID iD orcid.org/0000-0001-7124-3788

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Date deposited: 25 Sep 2025 17:06
Last modified: 26 Sep 2025 02:03

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Contributors

Author: Caitlin Victoria Gardiner
Author: Lerato Mohlomi
Author: Catherine E. Draper
Author: Tsakani Hlungwani
Author: Stephen J. Lye
Author: Shane A. Norris ORCID iD
Author: Noreth Muller-Kluits
Author: Neusa Torres
Author: Daniella Watson
Author: Michelle Pentecost

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