Own goal or home run? Exploring the implementation of virtual reality training in football and baseball organisations
Own goal or home run? Exploring the implementation of virtual reality training in football and baseball organisations
Purpose: despite the perceived benefits of implementing virtual reality (VR) training in elite sport, arguably the most important element – the perceptions of practitioners – has been largely understudied. Therefore, the present study aims to explore practitioners' perceptions of VR training in elite football and baseball, with a focus on the important factors, obstacles, perceived knowledge and practical use of the technology.
Design/methodology/approach: a quantitative approach measuring practitioner perceptions via an online questionnaire was adopted. Football respondents (n = 25) represented practitioners from major football leagues across the world, and baseball respondents (n = 15) represented practitioners from Major League Baseball.
Findings: both football and baseball respondents reported that the most important factor for implementation of VR training was improvement in on-field performance (technical and tactical); whilst cost was viewed as the biggest obstacle. Both football and baseball respondents also noted that the most likely group to receive VR training would be injured and rehabilitating athletes. Mann–Whitney U tests revealed that football respondents perceived coach (p = 0.02) and executive approval (p < 0.001) as significantly greater obstacles than baseball respondents.
Originality/value: this research provides novel and invaluable information for stakeholders within VR regarding what the elite organisations of different sports perceive as the most important factors for implementation, as well as greatest obstacles preventing use. This information should guide future development and marketing of VR training systems in sport.
665-684
Dowsett, Ross
ee61aca2-ef25-4c4f-b2e9-2507540cca7d
Kinrade, Noel
45f22038-9c95-4281-920a-9092c6f1589f
Whiteside, David
868b161c-24f9-4222-a195-f4e03c13012c
Lawson, Dillon
bb96d17b-88ae-413d-87e4-5651bf31cd2d
Barnett, Cleveland
4182dab5-988f-4dfe-90c9-1f8e5a780746
Magistro, Daniele
ab9296bc-fda6-469e-a3f8-3a574faa1b7e
Wilkins, Luke
5fd59ad7-fb65-4216-afaa-8db5dd5c238d
10 November 2023
Dowsett, Ross
ee61aca2-ef25-4c4f-b2e9-2507540cca7d
Kinrade, Noel
45f22038-9c95-4281-920a-9092c6f1589f
Whiteside, David
868b161c-24f9-4222-a195-f4e03c13012c
Lawson, Dillon
bb96d17b-88ae-413d-87e4-5651bf31cd2d
Barnett, Cleveland
4182dab5-988f-4dfe-90c9-1f8e5a780746
Magistro, Daniele
ab9296bc-fda6-469e-a3f8-3a574faa1b7e
Wilkins, Luke
5fd59ad7-fb65-4216-afaa-8db5dd5c238d
Dowsett, Ross, Kinrade, Noel, Whiteside, David, Lawson, Dillon, Barnett, Cleveland, Magistro, Daniele and Wilkins, Luke
(2023)
Own goal or home run? Exploring the implementation of virtual reality training in football and baseball organisations.
Sport, Business and Management: An International Journal, 13 (6), .
(doi:10.1108/SBM-09-2022-0083).
Abstract
Purpose: despite the perceived benefits of implementing virtual reality (VR) training in elite sport, arguably the most important element – the perceptions of practitioners – has been largely understudied. Therefore, the present study aims to explore practitioners' perceptions of VR training in elite football and baseball, with a focus on the important factors, obstacles, perceived knowledge and practical use of the technology.
Design/methodology/approach: a quantitative approach measuring practitioner perceptions via an online questionnaire was adopted. Football respondents (n = 25) represented practitioners from major football leagues across the world, and baseball respondents (n = 15) represented practitioners from Major League Baseball.
Findings: both football and baseball respondents reported that the most important factor for implementation of VR training was improvement in on-field performance (technical and tactical); whilst cost was viewed as the biggest obstacle. Both football and baseball respondents also noted that the most likely group to receive VR training would be injured and rehabilitating athletes. Mann–Whitney U tests revealed that football respondents perceived coach (p = 0.02) and executive approval (p < 0.001) as significantly greater obstacles than baseball respondents.
Originality/value: this research provides novel and invaluable information for stakeholders within VR regarding what the elite organisations of different sports perceive as the most important factors for implementation, as well as greatest obstacles preventing use. This information should guide future development and marketing of VR training systems in sport.
Text
1798248_Magistro
- Accepted Manuscript
More information
Accepted/In Press date: 19 July 2023
e-pub ahead of print date: 8 September 2023
Published date: 10 November 2023
Identifiers
Local EPrints ID: 506050
URI: http://eprints.soton.ac.uk/id/eprint/506050
PURE UUID: 5229dd81-fe34-416e-80e5-1b2e94bb36d8
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Date deposited: 28 Oct 2025 17:35
Last modified: 05 Nov 2025 03:17
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Contributors
Author:
Ross Dowsett
Author:
Noel Kinrade
Author:
David Whiteside
Author:
Dillon Lawson
Author:
Cleveland Barnett
Author:
Daniele Magistro
Author:
Luke Wilkins
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