Exploring emerging technologies' impacts on innovation of the creative industries

Abstract

Creative industries are interesting for management study. Creative professionals work on artistic innovations, credited by distinct creativity. Artistic innovations are collective creativity and group interactions by diverse creative professionals with discrepant knowledge, skills and backgrounds. Meanwhile, artistic distinctiveness is obtained by directorial instruction from centre creators within the group, who are great talents and gifted minds with prominent personal knowledge, intelligence, and expertise. Also, creative industries and professionals are often early adopters and heavy users of emerging technologies. Emerging technology is constantly improving and evolving, changing markets and industries, challenging innovation paradigms and open to various collaborations, crossing domains and sectors.

With the increasingly adoption of emerging technology, it is argued emerging technologies, such as GenAI and rooted on its transformative capacity as creative partner and catalyst for creative thinking and collaboration, can help streamline creative process, enhancing creation and reduce creative cost for creative industries as compelling potential for industry contemplation and dynamics. To explore the close interplays between creative professionals and emerging technology, the relational perspective of emerging technology appeared to be one of the beneficial theoretical umbrellas. It is suitable for intricate interactions within creative industries. Digital transformation is often specific to the technology involved (Schneider and Kokshagina, 2021), whereas the creative businesses can engage multiple generations and several types of digital technologies (eg.Hughes, Bendoni and Pehlivan, 2016; Patrickson, 2021). Relational perspective of technology (Bailey et al., 2022; Faraj and Leonardi, 2022) depict the importance and cross flow of relations and functions for the dynamics, rather than put technology in the centre of digital disruption and transformation.

Theoretically, this research mainly joins discourse and advances theories of professional learning, human-GAI collaboration, routine dynamics, and innovation ambidexterity. These contributions constitute a complete picture of emerging technology’s impacts on creative industries surrounding the characteristics of artistic innovations identified.

Practically, this PhD project presents various management suggestions for creative professionals, firms and traditional creative incumbents regarding adapting to and deploying emerging technology for artistic innovations.

Methodologically, for a micro-level empirical study with qualitative inquiry, multiple primary data collection methods are deployed, including non-participant observation, interviews and ethnography for a thorough understanding of emerging technology and their profound impact on artistic innovations.

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Identifiers

ORCID for David Baxter: orcid.org/0000-0003-1983-7786

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