Early results from a study of GenAI adoption in a large Brazilian company: the case of Globo
Early results from a study of GenAI adoption in a large Brazilian company: the case of Globo
Given the nascent and evolving nature of the latest generative AI tools, there is little advice as to how best adopt generative AI tools within software teams or what benefits and concerns can be expected. In this chapter, we share the experiences of Globo, a large media group that has recently begun to adopt OpenAI ChatGPT and GitHub Copilot for software development activities. We describe Globo’s adoption approach and provide early insights into potential benefits and concerns in the form of eight initial lessons that are apparent from diaries kept by developers as well as semi-structured interview with them. Among the lessons learned are that the use of generative AI tools drives the adoption of additional developer tools and that developers intentionally use ChatGPT and Copilot in a complementary manner. We hope that sharing these practical experiences will help other software teams in successfully adopting generative AI tools.
Developer tools, Experience report, Generative AI, Software teams
275-293
Pereira, Guilherme
1a429598-2c6b-4bbb-9678-de050521bb5a
Prikladnicki, Rafael
7139f69b-6fba-4a68-b602-bb94ec835714
Jackson, Victoria
28beab06-6fae-46d3-ad73-1d29897680db
van der Hoek, André
4c4cdeed-2314-47ad-ab7f-ae14026a028c
Fortes, Luciane
779015f7-1907-464d-bfda-295eeee52fe5
Macaubas, Igor
3a7e5b97-d9ee-4d10-922d-87ecdcb6643c
1 January 2024
Pereira, Guilherme
1a429598-2c6b-4bbb-9678-de050521bb5a
Prikladnicki, Rafael
7139f69b-6fba-4a68-b602-bb94ec835714
Jackson, Victoria
28beab06-6fae-46d3-ad73-1d29897680db
van der Hoek, André
4c4cdeed-2314-47ad-ab7f-ae14026a028c
Fortes, Luciane
779015f7-1907-464d-bfda-295eeee52fe5
Macaubas, Igor
3a7e5b97-d9ee-4d10-922d-87ecdcb6643c
Pereira, Guilherme, Prikladnicki, Rafael, Jackson, Victoria, van der Hoek, André, Fortes, Luciane and Macaubas, Igor
(2024)
Early results from a study of GenAI adoption in a large Brazilian company: the case of Globo.
In,
Generative AI for Effective Software Development.
Springer Nature, .
(doi:10.1007/978-3-031-55642-5_13).
Record type:
Book Section
Abstract
Given the nascent and evolving nature of the latest generative AI tools, there is little advice as to how best adopt generative AI tools within software teams or what benefits and concerns can be expected. In this chapter, we share the experiences of Globo, a large media group that has recently begun to adopt OpenAI ChatGPT and GitHub Copilot for software development activities. We describe Globo’s adoption approach and provide early insights into potential benefits and concerns in the form of eight initial lessons that are apparent from diaries kept by developers as well as semi-structured interview with them. Among the lessons learned are that the use of generative AI tools drives the adoption of additional developer tools and that developers intentionally use ChatGPT and Copilot in a complementary manner. We hope that sharing these practical experiences will help other software teams in successfully adopting generative AI tools.
This record has no associated files available for download.
More information
Published date: 1 January 2024
Additional Information:
Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.
Keywords:
Developer tools, Experience report, Generative AI, Software teams
Identifiers
Local EPrints ID: 506902
URI: http://eprints.soton.ac.uk/id/eprint/506902
PURE UUID: eb4c49b0-4ca4-4dd6-b5c2-0c02a806a52c
Catalogue record
Date deposited: 19 Nov 2025 17:53
Last modified: 20 Nov 2025 03:13
Export record
Altmetrics
Contributors
Author:
Guilherme Pereira
Author:
Rafael Prikladnicki
Author:
Victoria Jackson
Author:
André van der Hoek
Author:
Luciane Fortes
Author:
Igor Macaubas
Download statistics
Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.
View more statistics