Know your stripes? An assessment of climate warming stripes as a graphical risk communication format

Abstract

Stripe graphs have emerged as a popular format for the visual communication of environmental risks. The apparent appeal of the format has been attributed to its capacity to summarize complex data in an eye-catching way that can be understood quickly and intuitively by diverse audiences. Despite the growing use of stripe graphs among academics and organizations (e.g., IPCC) to communicate with both lay and expert audiences, there has been no reported empirical assessment of the format. Hence, it is not clear to what extent stripe graphs facilitate data comprehension and influence risk perceptions and the willingness to engage in mitigation actions. To address these knowledge gaps, we conducted two studies in which lay participants saw ‘climate warming’ stripe graphs that varied in color and design. We found no evidence that traditional stripe graphs (i.e., unlabeled axes), irrespective of the stripe colors, improved the accuracy of estimates of past or predicted global temperature changes. Nor did the traditional stripe graph influence risk perceptions, affective reactions, or environmental decision-making. Contrary to expectations, we found that viewing (cf. not viewing) a traditional stripe graph led to a lower willingness to engage in mitigation behaviors. Notably, we found that a stripe graph with date and temperature labels (cf. without labels): (a) helped participants develop more accurate estimates of past and predicted temperature changes, and (b) was rated more likable and helpful. We discuss how these and other findings can be utilized to help improve the effectiveness of stripe graphs as a risk communication format.

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Identifiers

ORCID for Ian Dawson: orcid.org/0000-0003-0555-9682

ORCID for Shan Wang: orcid.org/0000-0002-3530-6232

ORCID for Vanissa Wanick: orcid.org/0000-0002-6367-1202

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