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Towards a qualitative data observatory: generation, connection, use

Towards a qualitative data observatory: generation, connection, use
Towards a qualitative data observatory: generation, connection, use
This article examines the relationship of qualitative data to place-based decision-making and the role of data observatories in these emerging debates and practices. Qualitative data enables the understanding and evaluation of the lived and felt experience of place. This article identifies where qualitative data approaches intersect with place-based policy and existing data observatory initiatives. While data observatory initiatives and projects address how data is stored and shared, the specificities and nuances of doing this work for qualitative data remain unexamined. This article analyses findings from a project that scoped the potential of a qualitative data observatory. It draws together empirical data from a review of different types of data observatories, a series of interviews and focus groups with qualitative data users, and two workshops with creative practitioners and stakeholders. This mixed-methods approach seeks to outline the possibilities of combining qualitative data and data observatory methods. The findings suggest three themes that guide a framework for designing, building and sustaining a qualitative data observatory: generation, connection, use.
Qualitative data, Data Observatory, Decision-making, Lived experience, Framework
0144-2872
Marsh, Nicky
52e4155d-1989-4b19-83ad-ffa5d078dd6a
Ashton, Daniel
b267eae4-7bdb-4fe3-9267-5ebad36e86f7
Owen, Joseph
5a9d0ced-96e5-45af-8dab-89a778d6a375
Marsh, Nicky
52e4155d-1989-4b19-83ad-ffa5d078dd6a
Ashton, Daniel
b267eae4-7bdb-4fe3-9267-5ebad36e86f7
Owen, Joseph
5a9d0ced-96e5-45af-8dab-89a778d6a375

Marsh, Nicky, Ashton, Daniel and Owen, Joseph (2025) Towards a qualitative data observatory: generation, connection, use. Policy Studies. (doi:10.1080/01442872.2025.2600362).

Record type: Article

Abstract

This article examines the relationship of qualitative data to place-based decision-making and the role of data observatories in these emerging debates and practices. Qualitative data enables the understanding and evaluation of the lived and felt experience of place. This article identifies where qualitative data approaches intersect with place-based policy and existing data observatory initiatives. While data observatory initiatives and projects address how data is stored and shared, the specificities and nuances of doing this work for qualitative data remain unexamined. This article analyses findings from a project that scoped the potential of a qualitative data observatory. It draws together empirical data from a review of different types of data observatories, a series of interviews and focus groups with qualitative data users, and two workshops with creative practitioners and stakeholders. This mixed-methods approach seeks to outline the possibilities of combining qualitative data and data observatory methods. The findings suggest three themes that guide a framework for designing, building and sustaining a qualitative data observatory: generation, connection, use.

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Accepted/In Press date: 2 December 2025
Published date: 16 December 2025
Keywords: Qualitative data, Data Observatory, Decision-making, Lived experience, Framework

Identifiers

Local EPrints ID: 508497
URI: http://eprints.soton.ac.uk/id/eprint/508497
ISSN: 0144-2872
PURE UUID: c1d8b422-b256-41ab-9eda-f2103244e5c7
ORCID for Daniel Ashton: ORCID iD orcid.org/0000-0002-3120-1783
ORCID for Joseph Owen: ORCID iD orcid.org/0000-0002-2483-6502

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Date deposited: 23 Jan 2026 17:44
Last modified: 24 Jan 2026 03:13

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