VR/AR and metaverse in fashion industry

Rahman, Md. Mahbubor, Solaiman, Ghada, Ahmed, Faisal, Islam, Md. Mazedul and Sayem, Abu Sadat Mohammed (2025) VR/AR and metaverse in fashion industry. In, Nayak, Rajkishore, Truong, Huy and Pal, Rudrajeet (eds.) Use of Digital and Advanced Technologies in the Fashion Supply Chain. (Springer Series in Fashion Business) 1 ed. Springer Singapore, pp. 25-39. (doi:10.1007/978-981-97-7528-6_2).

Abstract

Metaverse is no more a science fiction today. Rapid advancements of the digital technologies like digital twins, internet of things (IoT), artificial intelligence (AI) and machine learning (ML); edge and cloud computing; digital networks (5G/6G); blockchain; virtual reality (VR) and augmented reality (AR) are making the parallel existence of human civilization in a virtual platform in addition its existence on the real world. Instead of connecting with the social media on internet with the help of mouse and keyboard as it is done at present by the netizens, Metaverse will take them within the internet as avatars roaming virtually, socialising and living in a parallel world. This creates a new avenue for digital fashion and establishes a new industry and market for fashion professionals. This chapter digs into the development of VR/AR and Metaverse technologies and explores the opportunities for fashion industry in Metaverse. While reading this chapter, the readers will travel from the historical background of VR/AR and Metaverse technologies through their present state of the art to their foreseeable outlook.

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