Delivery drone dilemmas: prioritising the sustainability concerns of citizens and practitioners
Delivery drone dilemmas: prioritising the sustainability concerns of citizens and practitioners
In a time of rapidly rising home deliveries, the introduction of drones as part of a future logistics system could enhance the efficiency of some goods movements, but brings with it the prospect of a change to the environment and society. This study seeks to identify how varied the concerns are amongst both practitioners and citizens and also how different the concerns of the public are from those of practitioners. The research uses Q-Sort methods to understand the critical variables and clusters of opinions which reflect potential policy controversies. A Q-Sort was first conducted with 53 professional stakeholders before a common but reduced size Q-Sort was undertaken with a representative sample across three different local geographies (N = 610) in the UK. The findings suggest many common clusters of viewpoints across the expert and citizen samples, with the key interactions being between the degree of in principle support for drones for delivery and the degree of practical control over their introduction. However, the citizen group was dominated by drone sceptics worried about privacy, terrorism and environmental impacts in a way which was not manifested in the experts. Few differences occurred between places suggesting that simple urban–rural dichotomies do not define the key controversies.
Q-Sort, drones, governance, sustainability, transport policy
Marsden, Greg
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Campbell, Morgan
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Smith, Angela
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Cherrett, Tom
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Marsden, Greg
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Campbell, Morgan
cf712041-0b5a-4fc3-a8c0-1253dc6e888d
Smith, Angela
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Cherrett, Tom
e5929951-e97c-4720-96a8-3e586f2d5f95
Marsden, Greg, Campbell, Morgan, Smith, Angela and Cherrett, Tom
(2026)
Delivery drone dilemmas: prioritising the sustainability concerns of citizens and practitioners.
Sustainability, 18 (5), [2222].
(doi:10.3390/su18052222).
Abstract
In a time of rapidly rising home deliveries, the introduction of drones as part of a future logistics system could enhance the efficiency of some goods movements, but brings with it the prospect of a change to the environment and society. This study seeks to identify how varied the concerns are amongst both practitioners and citizens and also how different the concerns of the public are from those of practitioners. The research uses Q-Sort methods to understand the critical variables and clusters of opinions which reflect potential policy controversies. A Q-Sort was first conducted with 53 professional stakeholders before a common but reduced size Q-Sort was undertaken with a representative sample across three different local geographies (N = 610) in the UK. The findings suggest many common clusters of viewpoints across the expert and citizen samples, with the key interactions being between the degree of in principle support for drones for delivery and the degree of practical control over their introduction. However, the citizen group was dominated by drone sceptics worried about privacy, terrorism and environmental impacts in a way which was not manifested in the experts. Few differences occurred between places suggesting that simple urban–rural dichotomies do not define the key controversies.
Text
sustainability-18-02222-v2
- Version of Record
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Accepted/In Press date: 20 February 2026
e-pub ahead of print date: 25 February 2026
Keywords:
Q-Sort, drones, governance, sustainability, transport policy
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Local EPrints ID: 510793
URI: http://eprints.soton.ac.uk/id/eprint/510793
ISSN: 2071-1050
PURE UUID: 99e89e22-53d7-4f12-857f-14f0d817b0b6
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Date deposited: 21 Apr 2026 17:06
Last modified: 22 Apr 2026 01:34
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Author:
Greg Marsden
Author:
Morgan Campbell
Author:
Angela Smith
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