Social perception in multi-target settings: effects of motivated encoding strategies

Sedikides, Constantine, Devine, Patricia and Furhman, Robert W. (1991) Social perception in multi-target settings: effects of motivated encoding strategies. Personality and Social Psychology Bulletin, 17 (6), 625–632.

Record type: Article

Abstract

Two experiments examined the effects of a number of motivated encoding strategies (anticipated-interaction, impression formation, later use, self-comparison, friend comparison, and memory instructions) on the recall and cognitive organization of information about multiple target persons. As in past research on the effects of motivated encoding strategies on the cognitive processing of information about a single target, memory instructions produced the lowest levels of recall. However in contrast to past research, no instruction set produced evidence of higher cognitive individuation of targets than memory instructions. The results are discussed in the context of two alternative models of person memory the associative network model and the elaboration model.

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Sedikides, Devine, & Fuhrman, 1991 - Version of Record

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