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Public acceptability of non-pharmaceutical interventions to control a pandemic in the United Kingdom: a discrete choice experiment

Public acceptability of non-pharmaceutical interventions to control a pandemic in the United Kingdom: a discrete choice experiment
Public acceptability of non-pharmaceutical interventions to control a pandemic in the United Kingdom: a discrete choice experiment
Objective: to understand how individuals make trade-offs between features of lockdown interventions to control a pandemic across the four nations of the United Kingdom.

Design: survey that included a Discrete Choice Experiment (DCE). The survey design was informed using policy documents, social media analysis and with input from remote think-aloud interviews with members of the public (n=23).

Setting: nation-wide survey across the four nations of the United Kingdom. Representative sample in terms of age and sex for each of the nations recruited using an online panel between 29th October and 12th December 2020.

Participants: individuals who are over 18 years old. A total of 4120 adults completed the survey (1112 in England, 848 in Northern Ireland, 1143 in Scotland and 1098 in Wales).

Primary outcome measure: adult’s preferences for, and trade-offs between, type of lockdown restrictions, length of lockdown, postponement of routine healthcare, excess deaths, impact on ability to buy things and unemployment.

Results: in all four countries, one out of five respondents were willing to reduce excess deaths at all costs. The majority of adults are willing to accept higher excess deaths if this means lockdowns that are less strict, shorter and do not postpone routine healthcare. On average, respondents in England were willing to accept a higher increase in excess deaths to have less strict lockdown restrictions introduced compared to Scotland, Northern Ireland, and Wales, respectively.

Conclusions: the majority of the UK population is willing to accept the increase in excess deaths associated with introducing less strict lockdown restrictions. The acceptability of different restriction scenarios varies according to the features of the lockdown and across countries. Authorities can use information about trade-off preferences to inform the introduction of different lockdown restriction levels, and design compensation policies that maximise societal welfare.
2044-6055
Rebolledo, Luis Enrique Loria
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Ryan, Mandy
92290d80-9a03-4b84-a695-9b3573319e52
Watson, Verity
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Genie, Mesfin
a4734ec9-ebc6-4e8b-bf2b-f6cef6db11a9
Sakowsky, Ruben Andreas
e3f5ac7e-484b-4638-93f1-ef37bf741018
Powell, Daniel
e1e53a46-a37b-425b-ac15-e82f99033f46
Paranjothy, Shantini
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Rebolledo, Luis Enrique Loria
cbb12cae-12a7-4267-acd4-7876bfca54f8
Ryan, Mandy
92290d80-9a03-4b84-a695-9b3573319e52
Watson, Verity
069e46f2-2507-4fec-8b4e-55b5dcb614f5
Genie, Mesfin
a4734ec9-ebc6-4e8b-bf2b-f6cef6db11a9
Sakowsky, Ruben Andreas
e3f5ac7e-484b-4638-93f1-ef37bf741018
Powell, Daniel
e1e53a46-a37b-425b-ac15-e82f99033f46
Paranjothy, Shantini
04acae3d-1dba-48ee-80e4-6f4b85cb8043

Rebolledo, Luis Enrique Loria, Ryan, Mandy, Watson, Verity, Genie, Mesfin, Sakowsky, Ruben Andreas, Powell, Daniel and Paranjothy, Shantini (2022) Public acceptability of non-pharmaceutical interventions to control a pandemic in the United Kingdom: a discrete choice experiment. BMJ Open, 12, [e054155]. (doi:10.1101/2021.10.12.21264883).

Record type: Article

Abstract

Objective: to understand how individuals make trade-offs between features of lockdown interventions to control a pandemic across the four nations of the United Kingdom.

Design: survey that included a Discrete Choice Experiment (DCE). The survey design was informed using policy documents, social media analysis and with input from remote think-aloud interviews with members of the public (n=23).

Setting: nation-wide survey across the four nations of the United Kingdom. Representative sample in terms of age and sex for each of the nations recruited using an online panel between 29th October and 12th December 2020.

Participants: individuals who are over 18 years old. A total of 4120 adults completed the survey (1112 in England, 848 in Northern Ireland, 1143 in Scotland and 1098 in Wales).

Primary outcome measure: adult’s preferences for, and trade-offs between, type of lockdown restrictions, length of lockdown, postponement of routine healthcare, excess deaths, impact on ability to buy things and unemployment.

Results: in all four countries, one out of five respondents were willing to reduce excess deaths at all costs. The majority of adults are willing to accept higher excess deaths if this means lockdowns that are less strict, shorter and do not postpone routine healthcare. On average, respondents in England were willing to accept a higher increase in excess deaths to have less strict lockdown restrictions introduced compared to Scotland, Northern Ireland, and Wales, respectively.

Conclusions: the majority of the UK population is willing to accept the increase in excess deaths associated with introducing less strict lockdown restrictions. The acceptability of different restriction scenarios varies according to the features of the lockdown and across countries. Authorities can use information about trade-off preferences to inform the introduction of different lockdown restriction levels, and design compensation policies that maximise societal welfare.

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More information

Accepted/In Press date: 3 February 2022
e-pub ahead of print date: 8 March 2022
Published date: 8 March 2022

Identifiers

Local EPrints ID: 511485
URI: http://eprints.soton.ac.uk/id/eprint/511485
ISSN: 2044-6055
PURE UUID: 023bac92-d620-4c2b-84c3-7158438139a5
ORCID for Daniel Powell: ORCID iD orcid.org/0000-0003-4995-6057

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Date deposited: 18 May 2026 16:32
Last modified: 19 May 2026 02:13

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Contributors

Author: Luis Enrique Loria Rebolledo
Author: Mandy Ryan
Author: Verity Watson
Author: Mesfin Genie
Author: Ruben Andreas Sakowsky
Author: Daniel Powell ORCID iD
Author: Shantini Paranjothy

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