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You can pay to be an employer of choice?

You can pay to be an employer of choice?
You can pay to be an employer of choice?
The phrases "employer of choice" and "employment brand" are being increasingly used in the HR world. Are these serious and significant concepts or just new rhetoric? A look at those organisations in this year's Sunday Times' Top 100 Companies to Work For suggests that there is something more fundamental than simply PR underpinning the employer of choice label.
A detailed review of the top ten companies indicates that the potential benefits of this much-coveted position are substantial, including: higher performance than competitors, lower levels of turnover, reduced recruitment costs, often underpinned by high levels of referral from current employees and higher levels of employee commitment. Benefits of this type are reported extensively in both the UK and the US.
Indeed, across the Atlantic, where the concept of employers of choice has been established for longer, some have estimated that appearing in the higher levels in one of the lists of the best employers can be worth in excess of $10m a year. If the commercial value of becoming a preferred employer is so significant then what does it take to establish such a position?
Higgs, M.J.
bd61667f-4b7c-4caf-9d79-aee907c03ae3
Higgs, M.J.
bd61667f-4b7c-4caf-9d79-aee907c03ae3

Higgs, M.J. (2005) You can pay to be an employer of choice? Employee Benefits.

Record type: Article

Abstract

The phrases "employer of choice" and "employment brand" are being increasingly used in the HR world. Are these serious and significant concepts or just new rhetoric? A look at those organisations in this year's Sunday Times' Top 100 Companies to Work For suggests that there is something more fundamental than simply PR underpinning the employer of choice label.
A detailed review of the top ten companies indicates that the potential benefits of this much-coveted position are substantial, including: higher performance than competitors, lower levels of turnover, reduced recruitment costs, often underpinned by high levels of referral from current employees and higher levels of employee commitment. Benefits of this type are reported extensively in both the UK and the US.
Indeed, across the Atlantic, where the concept of employers of choice has been established for longer, some have estimated that appearing in the higher levels in one of the lists of the best employers can be worth in excess of $10m a year. If the commercial value of becoming a preferred employer is so significant then what does it take to establish such a position?

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Published date: 1 December 2005

Identifiers

Local EPrints ID: 51534
URI: http://eprints.soton.ac.uk/id/eprint/51534
PURE UUID: 9566bfeb-9d65-4247-877a-045b68a26e3b

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Date deposited: 20 Aug 2008
Last modified: 13 Mar 2019 20:48

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Contributors

Author: M.J. Higgs

University divisions

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