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Decisions: risk and reward

Johnson, Johnnie E.V. and Bruce, Alistair (2008) Decisions: risk and reward, London, UK, Routledge, 400pp. (Routledge Studies in Business Organizations and Networks).

Record type: Book

Abstract

In recent years leading figures in a variety of fields - political, financial, medical, and organizational - have become acutely aware of the need to effectively incorporate aspects of risk into their decision-making. This book addresses a wide range of contemporary issues in decision research, such as how individuals deal with uncertainty and complexity, gender-based differences in decision-making, what determines decision performance and why people choose risky activities.
The book presents results from academic research carried out over the last twenty years. A common theme is the study of decisions made in horserace betting markets, a research medium which offers a rich insight into decision-making in general and one which enjoys particular methodological advantages over laboratory-based simulations. This set of naturalistic studies explores the variety of individual motivations for betting, how people perceive and respond to the presence of uncertainty, the challenges of complex and turbulent information and the use of heuristics as a response, how decision-making performance is affected by structural or process-related features of the decision environment, and how men and women differ in their decision behaviour.
The authors’ interesting and novel findings offer a richer understanding of the psychological and economic underpinnings of betting behaviour which should inform practitioners, policymakers and regulators in an industry which is undergoing unprecedented global growth. The book is also relevant to courses covering subject areas such as financial markets, decision-making and behavioural finance.

Full text not available from this repository.

More information

Published date: 24 January 2008

Identifiers

Local EPrints ID: 51604
URI: http://eprints.soton.ac.uk/id/eprint/51604
ISBN: 9780415426282
PURE UUID: f76274ba-0f71-4155-be67-9121b0ebd9a2

Catalogue record

Date deposited: 23 Jun 2008
Last modified: 17 Jul 2017 14:48

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Contributors

Author: Alistair Bruce

University divisions

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