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Customer lifetime value and churn management: a survey and data mining approach

Record type: Conference or Workshop Item (Paper)

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Citation

Lima, E., Baesens, B. and Mues, C. (2007) Customer lifetime value and churn management: a survey and data mining approach At 22nd European Conference on Operational Research EURO XXII. 08 - 11 Jul 2007.

More information

Published date: 2007
Venue - Dates: 22nd European Conference on Operational Research EURO XXII, 2007-07-08 - 2007-07-11
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Identifiers

Local EPrints ID: 51613
URI: http://eprints.soton.ac.uk/id/eprint/51613
PURE UUID: 544ba540-dbde-4d54-bac8-00c759ad0dc2

Catalogue record

Date deposited: 13 Oct 2008
Last modified: 17 Jul 2017 14:48

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Contributors

Author: E. Lima
Author: B. Baesens
Author: C. Mues

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