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Customer lifetime value and churn management: a survey and data mining approach

Customer lifetime value and churn management: a survey and data mining approach
Customer lifetime value and churn management: a survey and data mining approach
Lima, E.
238ecc65-2bc4-4826-91d9-b712baaf0cd2
Baesens, B.
f7c6496b-aa7f-4026-8616-ca61d9e216f0
Mues, C.
07438e46-bad6-48ba-8f56-f945bc2ff934
Lima, E.
238ecc65-2bc4-4826-91d9-b712baaf0cd2
Baesens, B.
f7c6496b-aa7f-4026-8616-ca61d9e216f0
Mues, C.
07438e46-bad6-48ba-8f56-f945bc2ff934

Lima, E., Baesens, B. and Mues, C. (2007) Customer lifetime value and churn management: a survey and data mining approach. 22nd European Conference on Operational Research EURO XXII, Prague, Czech Republic. 07 - 10 Jul 2007.

Record type: Conference or Workshop Item (Paper)

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More information

Published date: 2007
Venue - Dates: 22nd European Conference on Operational Research EURO XXII, Prague, Czech Republic, 2007-07-07 - 2007-07-10
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Identifiers

Local EPrints ID: 51613
URI: http://eprints.soton.ac.uk/id/eprint/51613
PURE UUID: 544ba540-dbde-4d54-bac8-00c759ad0dc2
ORCID for B. Baesens: ORCID iD orcid.org/0000-0002-5831-5668
ORCID for C. Mues: ORCID iD orcid.org/0000-0002-6289-5490

Catalogue record

Date deposited: 13 Oct 2008
Last modified: 08 Apr 2022 01:38

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Contributors

Author: E. Lima
Author: B. Baesens ORCID iD
Author: C. Mues ORCID iD

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