The University of Southampton
University of Southampton Institutional Repository

Towards an understanding of "opportunity"

Record type: Article

The understanding of what constitutes an opportunity is a key factor of business life, whether it occurs at the start-up of a business by a sole entrepreneur, in the development of growth strategies, or in maintaining corporate momentum in the well-established business. Because the recognition of business opportunity is fundamental to the entrepreneurial process and to successful marketing in the established business, this paper probes the meaning of "opportunity", and examines the nature of the opportunity recognition process. It proposes that opportunity recognition forms one of the basic continuums between "marketing" and "entrepreneurship," and is a useful basis on which to analyze and understand the marketing/entrepreneurship interface and its application to teaching business students.

Full text not available from this repository.

Citation

Hulbert, Bev, Brown, Reva B. and Adams, Sophie (1997) Towards an understanding of "opportunity" Marketing Education Review, 7, (3), pp. 67-73.

More information

Published date: 1997

Identifiers

Local EPrints ID: 51634
URI: http://eprints.soton.ac.uk/id/eprint/51634
ISSN: 1052-8008
PURE UUID: 17abf7aa-7580-4c4a-9ba2-0842c05e007e

Catalogue record

Date deposited: 29 May 2008
Last modified: 17 Jul 2017 14:48

Export record

Contributors

Author: Bev Hulbert
Author: Reva B. Brown
Author: Sophie Adams

University divisions


Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton: eprints@soton.ac.uk

ePrints Soton supports OAI 2.0 with a base URL of http://eprints.soton.ac.uk/cgi/oai2

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×