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Affective priming for associatively unrelated primes and targets

Affective priming for associatively unrelated primes and targets
Affective priming for associatively unrelated primes and targets
Affective priming studies showed that responses to targets are faster when they are preceded by a prime with the same affective valence rather than the opposite valence. In virtually all these studies, primes were randomly assigned to different targets, the only restriction being that there should be a predetermined number of affectively congruent and incongruent pairs. One could, however, argue that on average, affectively congruent stimuli tend to be more associatively related than affectively incongruent stimuli. Therefore, randomly constructing affectively congruent and incongruent pairs does not rule out the possibility of a confound between the affective and associative relation between the primes and targets. The authors conducted a number of studies in which the prime-target pairs were normatively unassociated. Strong affective priming effects were observed in a series of 3 studies employing an evaluative categorization task (Experiments 1 [n=36] and 2 [n=24]), and a lexical decision task (Experiment 3 [n=36]).
2054-670X
191-212
Hermans, Dirk.
b96ecf15-956c-4037-a931-19f8aac8c09c
Smeesters, Dirk.
8bb666a5-72e3-4830-8d1f-3fd4adcc1394
De Houwer, Jan..
1b82a6b1-dfb5-4cac-b484-cb98aedc98f2
Eelen, Paul.
45b2d94e-71f5-4e28-a0ce-2fd775f53e2c
Hermans, Dirk.
b96ecf15-956c-4037-a931-19f8aac8c09c
Smeesters, Dirk.
8bb666a5-72e3-4830-8d1f-3fd4adcc1394
De Houwer, Jan..
1b82a6b1-dfb5-4cac-b484-cb98aedc98f2
Eelen, Paul.
45b2d94e-71f5-4e28-a0ce-2fd775f53e2c

Hermans, Dirk., Smeesters, Dirk., De Houwer, Jan.. and Eelen, Paul. (2002) Affective priming for associatively unrelated primes and targets. Psychologica Belgica, 42 (3), 191-212.

Record type: Article

Abstract

Affective priming studies showed that responses to targets are faster when they are preceded by a prime with the same affective valence rather than the opposite valence. In virtually all these studies, primes were randomly assigned to different targets, the only restriction being that there should be a predetermined number of affectively congruent and incongruent pairs. One could, however, argue that on average, affectively congruent stimuli tend to be more associatively related than affectively incongruent stimuli. Therefore, randomly constructing affectively congruent and incongruent pairs does not rule out the possibility of a confound between the affective and associative relation between the primes and targets. The authors conducted a number of studies in which the prime-target pairs were normatively unassociated. Strong affective priming effects were observed in a series of 3 studies employing an evaluative categorization task (Experiments 1 [n=36] and 2 [n=24]), and a lexical decision task (Experiment 3 [n=36]).

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Published date: 2002

Identifiers

Local EPrints ID: 55497
URI: http://eprints.soton.ac.uk/id/eprint/55497
ISSN: 2054-670X
PURE UUID: 6cdf837e-4fa0-46b0-b5a9-7d3438217c1a

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Date deposited: 01 Aug 2008
Last modified: 13 Mar 2019 20:36

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