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On the nature of the affective priming effect: Affective priming of naming responses

On the nature of the affective priming effect: Affective priming of naming responses
On the nature of the affective priming effect: Affective priming of naming responses
Bargh, Chaiken, Raymond and Hymes (1996) showed that participants need less time to name a target word if that target word is preceded by a prime word with the same valence compared to when that target word is preceded by a prime word with a different valence. However, recent studies raise serious doubts about the robustness and the reliability of the affective priming effect in the word-word naming task. We report three affective priming studies in which the modality of the primes and the targets was manipulated (words vs. pictures). Results show that replicable affective priming of naming responses can be obtained when pictures are used as primes but not when words are used as primes. These findings are interpreted in light of the hypothesis that the primes influence the identity encoding of the targets.
0278-016X
227-256
Spuyt, Adriaan.
367b99a1-740a-4033-9ed1-1ff894c04515
Hermans, Dirk.
b96ecf15-956c-4037-a931-19f8aac8c09c
De Houwer, Jan.
38b6ce1b-80bf-4fa7-9a8a-0d57881f2795
Eelen, Paul.
45b2d94e-71f5-4e28-a0ce-2fd775f53e2c
Spuyt, Adriaan.
367b99a1-740a-4033-9ed1-1ff894c04515
Hermans, Dirk.
b96ecf15-956c-4037-a931-19f8aac8c09c
De Houwer, Jan.
38b6ce1b-80bf-4fa7-9a8a-0d57881f2795
Eelen, Paul.
45b2d94e-71f5-4e28-a0ce-2fd775f53e2c

Spuyt, Adriaan., Hermans, Dirk., De Houwer, Jan. and Eelen, Paul. (2002) On the nature of the affective priming effect: Affective priming of naming responses. Social Cognition, 20 (3), 227-256.

Record type: Article

Abstract

Bargh, Chaiken, Raymond and Hymes (1996) showed that participants need less time to name a target word if that target word is preceded by a prime word with the same valence compared to when that target word is preceded by a prime word with a different valence. However, recent studies raise serious doubts about the robustness and the reliability of the affective priming effect in the word-word naming task. We report three affective priming studies in which the modality of the primes and the targets was manipulated (words vs. pictures). Results show that replicable affective priming of naming responses can be obtained when pictures are used as primes but not when words are used as primes. These findings are interpreted in light of the hypothesis that the primes influence the identity encoding of the targets.

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Published date: June 2002

Identifiers

Local EPrints ID: 55499
URI: http://eprints.soton.ac.uk/id/eprint/55499
ISSN: 0278-016X
PURE UUID: addeaf4a-e03b-4faa-b499-e06a4b698c96

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Date deposited: 01 Aug 2008
Last modified: 13 Mar 2019 20:36

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