Affective priming of pronunciation responses: effects of target degradation
Affective priming of pronunciation responses: effects of target degradation
In studies on affective priming of pronunciation responses, participants are asked to read target words that are preceded by prime words with the same (e.g., CANCER–UGLY) or a different (e.g., BIRTHDAY–UGLY) valence. Previous studies revealed a mixed pattern of results. We report the results of an experiment in which we observed shorter reaction times on trials where the prime and target had the same valence compared to trials where the valence of the two stimuli differed. However, this effect occurred only when target words were degraded (e.g., %U%G%L%Y%). The results suggest that affective priming of pronunciation responses is a genuine phenomenon that appears to be more robust when targets are degraded.
85-91
De Houwer, Jan.
38b6ce1b-80bf-4fa7-9a8a-0d57881f2795
Hermans, Dirk.
b96ecf15-956c-4037-a931-19f8aac8c09c
Spruyt, Adriaan.
43e31714-9cb1-4787-b4dd-153b40a77b1c
January 2001
De Houwer, Jan.
38b6ce1b-80bf-4fa7-9a8a-0d57881f2795
Hermans, Dirk.
b96ecf15-956c-4037-a931-19f8aac8c09c
Spruyt, Adriaan.
43e31714-9cb1-4787-b4dd-153b40a77b1c
De Houwer, Jan., Hermans, Dirk. and Spruyt, Adriaan.
(2001)
Affective priming of pronunciation responses: effects of target degradation.
Journal of Experimental Social Psychology, 37 (1), .
(doi:10.1006/jesp.2000.1437).
Abstract
In studies on affective priming of pronunciation responses, participants are asked to read target words that are preceded by prime words with the same (e.g., CANCER–UGLY) or a different (e.g., BIRTHDAY–UGLY) valence. Previous studies revealed a mixed pattern of results. We report the results of an experiment in which we observed shorter reaction times on trials where the prime and target had the same valence compared to trials where the valence of the two stimuli differed. However, this effect occurred only when target words were degraded (e.g., %U%G%L%Y%). The results suggest that affective priming of pronunciation responses is a genuine phenomenon that appears to be more robust when targets are degraded.
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Published date: January 2001
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Local EPrints ID: 55511
URI: http://eprints.soton.ac.uk/id/eprint/55511
ISSN: 0022-1031
PURE UUID: bb328b40-e59f-43f2-99fc-51554dda2d28
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Date deposited: 31 Jul 2008
Last modified: 15 Mar 2024 10:55
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Author:
Jan. De Houwer
Author:
Dirk. Hermans
Author:
Adriaan. Spruyt
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