The University of Southampton
University of Southampton Institutional Repository

A time course analysis of the affective priming effect

A time course analysis of the affective priming effect
A time course analysis of the affective priming effect
The argument that automatic processes are responsible for affective/evaluative priming effects has been primarily based on studies that have manipulated the stimulus onset asynchrony (SOA; i.e., the interval between the onset of the prime and the onset of the target). Moreover, these SOA studies provide an insight in the time course of the activation processes underlying automatic affect/attitude activation. Based on a fine-grained manipulation of the SOA employing either the evaluative decision task (Experiment 1) and the pronunciation task (Experiment 2) we concluded that affective priming, and hence automatic affect activation, is based on fast-acting automatic processes. The results of Experiment 3 provide a valid explanation for an apparent discrepancy between the results of Experiments 1 and 2 and previous findings. Finally, the results of Experiment 3 support the prediction of Jarvis and Petty (1996) that affective priming effects should be stronger for participants who are more chronically engaged in conscious evaluations.
0269-9931
143-165
Hermans, Dirk.
b96ecf15-956c-4037-a931-19f8aac8c09c
De Houwer, Jan.
38b6ce1b-80bf-4fa7-9a8a-0d57881f2795
Eelen, Paul.
45b2d94e-71f5-4e28-a0ce-2fd775f53e2c
Hermans, Dirk.
b96ecf15-956c-4037-a931-19f8aac8c09c
De Houwer, Jan.
38b6ce1b-80bf-4fa7-9a8a-0d57881f2795
Eelen, Paul.
45b2d94e-71f5-4e28-a0ce-2fd775f53e2c

Hermans, Dirk., De Houwer, Jan. and Eelen, Paul. (2001) A time course analysis of the affective priming effect. Cognition and Emotion, 15 (2), 143-165. (doi:10.1080/0269993004200033).

Record type: Article

Abstract

The argument that automatic processes are responsible for affective/evaluative priming effects has been primarily based on studies that have manipulated the stimulus onset asynchrony (SOA; i.e., the interval between the onset of the prime and the onset of the target). Moreover, these SOA studies provide an insight in the time course of the activation processes underlying automatic affect/attitude activation. Based on a fine-grained manipulation of the SOA employing either the evaluative decision task (Experiment 1) and the pronunciation task (Experiment 2) we concluded that affective priming, and hence automatic affect activation, is based on fast-acting automatic processes. The results of Experiment 3 provide a valid explanation for an apparent discrepancy between the results of Experiments 1 and 2 and previous findings. Finally, the results of Experiment 3 support the prediction of Jarvis and Petty (1996) that affective priming effects should be stronger for participants who are more chronically engaged in conscious evaluations.

This record has no associated files available for download.

More information

Published date: March 2001

Identifiers

Local EPrints ID: 55526
URI: http://eprints.soton.ac.uk/id/eprint/55526
ISSN: 0269-9931
PURE UUID: 693aef36-191a-469d-bfde-28cef1f90612

Catalogue record

Date deposited: 01 Aug 2008
Last modified: 15 Mar 2024 10:56

Export record

Altmetrics

Contributors

Author: Dirk. Hermans
Author: Jan. De Houwer
Author: Paul. Eelen

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton: eprints@soton.ac.uk

ePrints Soton supports OAI 2.0 with a base URL of http://eprints.soton.ac.uk/cgi/oai2

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×