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A modified pareto/NBD approach for predicting customer lifetime value

Glady, N., Baesens, B. and Croux, C. (2007) A modified pareto/NBD approach for predicting customer lifetime value At 39e Journees de Statistiques (JDS 2007). 11 - 15 Jun 2007.

Record type: Conference or Workshop Item (Paper)

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Published date: June 2007
Venue - Dates: 39e Journees de Statistiques (JDS 2007), 2007-06-11 - 2007-06-15
Organisations: Management


Local EPrints ID: 55775
PURE UUID: 3db18095-e15b-418e-a72e-93c839de13b0

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Date deposited: 06 Aug 2008
Last modified: 17 Jul 2017 14:32

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Author: N. Glady
Author: B. Baesens
Author: C. Croux

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