A modified pareto/NBD approach for predicting customer lifetime value
A modified pareto/NBD approach for predicting customer lifetime value
Glady, N.
d4210592-9810-47c7-9fca-bfaf290ed425
Baesens, B.
f7c6496b-aa7f-4026-8616-ca61d9e216f0
Croux, C.
3e8e72a3-1592-4e8d-a99f-89b7cb9e3878
June 2007
Glady, N.
d4210592-9810-47c7-9fca-bfaf290ed425
Baesens, B.
f7c6496b-aa7f-4026-8616-ca61d9e216f0
Croux, C.
3e8e72a3-1592-4e8d-a99f-89b7cb9e3878
Glady, N., Baesens, B. and Croux, C.
(2007)
A modified pareto/NBD approach for predicting customer lifetime value.
39e Journees de Statistiques (JDS 2007), Angers, France.
10 - 14 Jun 2007.
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Published date: June 2007
Venue - Dates:
39e Journees de Statistiques (JDS 2007), Angers, France, 2007-06-10 - 2007-06-14
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Local EPrints ID: 55775
URI: http://eprints.soton.ac.uk/id/eprint/55775
PURE UUID: 3db18095-e15b-418e-a72e-93c839de13b0
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Date deposited: 06 Aug 2008
Last modified: 12 Dec 2021 03:27
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Contributors
Author:
N. Glady
Author:
C. Croux
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