A modified pareto/NBD approach for predicting customer lifetime value


Glady, N., Baesens, B. and Croux, C. (2007) A modified pareto/NBD approach for predicting customer lifetime value At 39e Journees de Statistiques (JDS 2007). 11 - 15 Jun 2007.

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Item Type: Conference or Workshop Item (Paper)
Venue - Dates: 39e Journees de Statistiques (JDS 2007), 2007-06-11 - 2007-06-15
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ePrint ID: 55775
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June 2007Published
Date Deposited: 06 Aug 2008
Last Modified: 16 Apr 2017 17:42
Further Information:Google Scholar
URI: http://eprints.soton.ac.uk/id/eprint/55775

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