Baden, D.A., Harwood, I.A. and Woodward, D.G.
The effect of buyer pressure on suppliers to demonstrate CSR: an added incentive or counterproductive? , Southampton, GB University of Southampton
(Discussion Papers in Management, M-08-04).
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Those promoting the Corporate Social Responsibility (CSR) agenda to SMEs are interested in the potential of supply chain drivers as an incentive. This paper presents results from an empirical study into the attitudes and behaviours of 103 UK SME owner/managers in response to buyer pressure to demonstrate CSR. Most said that the inclusion of social and environmental requirements as preconditions to supply would increase their motivation to engage in CSR (82% for environmental criteria and 55% for social criteria). However a quarter would be put off by tendering and 12% thought that such criteria would be counterproductive.
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