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Society for marketing advances. Are executives' values more important than the strategies and goals they pursue?

Society for marketing advances. Are executives' values more important than the strategies and goals they pursue?
Society for marketing advances. Are executives' values more important than the strategies and goals they pursue?
Litchenstien, S.
e078fe61-b3e0-4d22-aa25-6ac73ceec62e
Samuoel, P.
1daa7db9-0237-4cf0-a578-9c138005e331
Higgs, M.
bd61667f-4b7c-4caf-9d79-aee907c03ae3
Litchenstien, S.
e078fe61-b3e0-4d22-aa25-6ac73ceec62e
Samuoel, P.
1daa7db9-0237-4cf0-a578-9c138005e331
Higgs, M.
bd61667f-4b7c-4caf-9d79-aee907c03ae3

Litchenstien, S., Samuoel, P. and Higgs, M. (2005) Society for marketing advances. Are executives' values more important than the strategies and goals they pursue? SMA Annual Conference. 05 - 11 Nov 2005.

Record type: Conference or Workshop Item (Paper)

Full text not available from this repository.

More information

Published date: November 2005
Venue - Dates: SMA Annual Conference, 2005-11-05 - 2005-11-11

Identifiers

Local EPrints ID: 58046
URI: http://eprints.soton.ac.uk/id/eprint/58046
PURE UUID: 3f11459a-387c-4219-b231-591b8dfae387

Catalogue record

Date deposited: 12 Aug 2008
Last modified: 13 Mar 2019 20:33

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Contributors

Author: S. Litchenstien
Author: P. Samuoel
Author: M. Higgs

University divisions

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