The entrepreneur as hero and jester: enacting the entrepreneurial discourse

Anderson, Alistair R. and Warren, Lorraine (2011) The entrepreneur as hero and jester: enacting the entrepreneurial discourse International Small Business Journal, 29, (6), pp. 589-609. (doi:10.1177/0266242611416417).


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Employing a social constructivist perspective, we argue that entrepreneurs are uniquely empowered by entrepreneurial discourse to bring about creative destruction. Analysis of the representation of entrepreneurship in the media suggests that entrepreneurs have a distinct presence in society that is shaped by cultural norms and expectations which present an entrepreneurial identity. But identity has two facts, the general, identified as "what" and the individual identity as "who". We explore the identity play of one flamboyant entrepreneur, Michael O'Leary, to show how he employs the entrepreneurial discourse to establish a unique entrepreneurial identity that is used to strategic advantage.

Item Type: Article
Digital Object Identifier (DOI): doi:10.1177/0266242611416417
Additional Information: ranjed at 3 in ABS list
ISSNs: 0266-2426 (print)
Keywords: creative destruction, discourse, entrepreneur, entrepreneurial identity, media, narrative
Organisations: Southampton Business School
ePrint ID: 58471
Date :
Date Event
16 August 2011e-pub ahead of print
December 2011Published
Date Deposited: 19 Aug 2008
Last Modified: 16 Apr 2017 17:36
Further Information:Google Scholar

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