Marketing farm animal welfare factsheet
Marketing farm animal welfare factsheet
For a long time legislation has been the commonest way of protecting farm animal
welfare but more recently growing consumer demand both for quality food products
and more ethical food production has meant that farm animal welfare is emerging as
an area of potential added value for producers, retailers and other food chain actors.
To support chain actors in their efforts, Welfare Quality® has been investigating the
impact of these new consumer demands, and the current industry responses to them.
Research carried out by Welfare Quality® in Norway, Sweden, the Netherlands, the UK,
France and Italy looked at how animal welfare is mobilised from farm to supermarket
shelf as a means of both achieving increased product value and broader ethical branding.
Roe, Emma J.
f7579e4e-3721-4046-a2d4-d6395f61c675
Buller, Henry
fe866b2a-3910-49ca-8f14-abd693a75dcb
June 2008
Roe, Emma J.
f7579e4e-3721-4046-a2d4-d6395f61c675
Buller, Henry
fe866b2a-3910-49ca-8f14-abd693a75dcb
Roe, Emma J. and Buller, Henry
(2008)
Marketing farm animal welfare factsheet
Wageningen.
Welfare Quality
2pp.
Record type:
Monograph
(Project Report)
Abstract
For a long time legislation has been the commonest way of protecting farm animal
welfare but more recently growing consumer demand both for quality food products
and more ethical food production has meant that farm animal welfare is emerging as
an area of potential added value for producers, retailers and other food chain actors.
To support chain actors in their efforts, Welfare Quality® has been investigating the
impact of these new consumer demands, and the current industry responses to them.
Research carried out by Welfare Quality® in Norway, Sweden, the Netherlands, the UK,
France and Italy looked at how animal welfare is mobilised from farm to supermarket
shelf as a means of both achieving increased product value and broader ethical branding.
Text
WQ_Retail_Factsheet_2008.pdf
- Version of Record
More information
Submitted date: June 2008
Published date: June 2008
Identifiers
Local EPrints ID: 58681
URI: http://eprints.soton.ac.uk/id/eprint/58681
PURE UUID: 9730b956-9a88-4edd-ba44-dbe8145f9640
Catalogue record
Date deposited: 18 Aug 2008
Last modified: 16 Mar 2024 03:55
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Contributors
Author:
Henry Buller
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