The University of Southampton
University of Southampton Institutional Repository

Understanding the role of opinion leaders in improving clinical effectiveness

Locock, Louise, Dopson, Sue, Chambers, David and Gabbay, John (2001) Understanding the role of opinion leaders in improving clinical effectiveness Social Science & Medicine, 53, (6), pp. 745-757. (doi:10.1016/S0277-9536(00)00387-7).

Record type: Article

Abstract

We present findings from evaluations of two government-funded initiatives exploring the transfer of research evidence into clinical practice - the PACE Programme (Promoting Action on Clinical Effectiveness), and the Welsh Clinical Effectiveness Initiative National Demonstration Projects. We situate the findings within the context of available research evidence from healthcare and other settings on the role of opinion leaders or product champions in innovation and change - evidence which leaves a number of problems and unanswered questions. A major concern is the difficulty of achieving a single replicable description of what opinion leaders are and what they do - subjective understandings of their role differ from one setting to another, and we identify a range of very different types of opinion leadership. What makes someone a credible and influential authority is derived not just from their own personality and skills and the dynamic of their relationship with other individuals, but also from other context-specific factors. We examine the question of expert versus peer opinion leaders, and the potential for these different categories to be more or less influential at different stages in the innovation process. An often neglected area is the impact of opinion leaders who are ambivalent or hostile to an innovation. Finally, we note that the interaction between individual opinion leaders and the collective process of negotiating a change and reorienting professional norms remains poorly understood. This raises a number of methodological concerns which need to be considered in further research in this area.

Full text not available from this repository.

More information

Published date: September 2001
Keywords: time, strategies, role, leadership, evidence-based practice, education, england, champions, controlled trial, research, product champions, care, innovation, opinion leaders, guidelines

Identifiers

Local EPrints ID: 61967
URI: http://eprints.soton.ac.uk/id/eprint/61967
ISSN: 0277-9536
PURE UUID: d4697d65-1b85-43de-9931-16f0ddc811ff

Catalogue record

Date deposited: 09 Sep 2008
Last modified: 17 Jul 2017 14:21

Export record

Altmetrics

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton: eprints@soton.ac.uk

ePrints Soton supports OAI 2.0 with a base URL of http://eprints.soton.ac.uk/cgi/oai2

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×