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'The prawn sandwich will live forever': learning to innovate in commercial sandwich production

Record type: Monograph (Working Paper)

This paper examines processes of innovation in one of Britain’s fastest growing industries, commercial sandwich manufacturing. It is argued that the industry is characterized by two different productive systems, which we designate Retailer Label and Manufacturer Label. New product development (NPD) in the former is skewed towards high-volume, low price products that match existing market trends. However, strategies of profit maximization in the latter facilitate the emergence of ‘new to the market’, premium priced products. The paper argues that these strategies reflect the contrasting balance of power between retailers and manufacturers in the two productive systems. This, in turn, shapes the learning environments and learning affordances available to NPD workers.

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Citation

Khan, Asma, Shirani, Fiona, Jewson, Nick, Felstead, Alan, Fuller, Alison, Kakavelakis, Konstantinos and Unwin, Lorna (2008) 'The prawn sandwich will live forever': learning to innovate in commercial sandwich production , Cardiff, Wales Cardiff School of Social Sciences 39pp. (Learning as Work Research Paper, 17).

More information

Published date: June 2008

Identifiers

Local EPrints ID: 63791
URI: http://eprints.soton.ac.uk/id/eprint/63791
PURE UUID: b635c712-a65e-42c8-9e13-4036b8cd734f

Catalogue record

Date deposited: 04 Nov 2008
Last modified: 17 Jul 2017 14:15

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Contributors

Author: Asma Khan
Author: Fiona Shirani
Author: Nick Jewson
Author: Alan Felstead
Author: Alison Fuller
Author: Konstantinos Kakavelakis
Author: Lorna Unwin

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