Felstead, Alan, Bishop, Dan, Fuller, Alison, Jewson, Nick, Unwin, Lorna and Kakavelakis, Konstantinos
Performing identities at work: evidence from contrasting sectors , Cardiff, GB Cardiff School of Social Sciences 30pp.
(Learning as Work Research Paper, 9).
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This paper argues that in making products and services organizations shape (create, sustain and/or change) the way workers individually and collectively think about themselves and the way they are seen by others. The empirical results are drawn from interviews, observations and periods of work shadowing in the service sector, the ‘knowledge based economy’ and traditional manufacturing. The findings highlight the particular ways in which organizations mould and shape worker identities. This includes the creation of new identities for workers to inhabit, the sustenance of existing identities formed elsewhere and the realignment of well established identities in the context of work reorganization.
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