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Dynamic pricing of airline tickets with competition

Currie, C.S.M., Cheng, R.C.H. and Smith, H.K. (2008) Dynamic pricing of airline tickets with competition Journal of the Operational Research Society, 59, (8), pp. 1026-1037. (doi:10.1057/palgrave.jors.2602425).

Record type: Article


Competition has a huge influence on customer buying behaviour and will impact on the optimal price that companies should charge for goods or services. To date, many dynamic pricing models have not modelled competition explicitly. In this paper, we introduce pricing strategies that maximize revenue when selling an inventory of identical items by a fixed time and where there is a competing seller. The model used incorporates a probabilistic formulation of customer demand, which is influenced by the prices offered by the company and the competitor, and the time remaining until the end of the selling period. Calculus of variations is used to solve the problem and simple conditions are given that ensure the uniqueness of a solution. Illustrative examples are included. A practical implementation that uses dynamic updating is proposed and tested using simulated data, showing the effectiveness of the method.

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e-pub ahead of print date: 23 May 2007
Published date: August 2008
Keywords: yield management, revenue management, competition, dynamic pricing, air transport
Organisations: Operational Research


Local EPrints ID: 64207
ISSN: 0160-5682
PURE UUID: b5fc06cb-99bc-4b6a-9c9a-6de6a94c2d52

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Date deposited: 13 Jan 2009
Last modified: 17 Jul 2017 14:14

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Author: C.S.M. Currie
Author: R.C.H. Cheng
Author: H.K. Smith

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